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Patricia Chew

Observed name: Patricia Y. P. Chew
OpenAlex ID: A5113762633
The effects of incentives, deal proneness, satisfaction and tie strength on word‐of‐mouth behaviour
2002 · Jochen Wirtz, Patricia Chew · International Journal of Service Industry Management · 393
The Role of Metaperception on the Effectiveness of Referral Reward Programs
2012 · Jochen Wirtz, Chiara Orsingher, et al. · Journal of Service Research · 119
Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence
2023 · Jochen Wirtz, Johannes Hofmeister, et al. · Service Industries Journal · 88
Essentials of Services Marketing
2008 · Christopher Lovelock, Jochen Wirtz, et al. · 81
The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy
2011 · Yamen Koubaa, Gaelle Ulvoas, et al. · Asia Pacific Journal of Marketing and Logistics · 22
Artificial Intelligence in Marketing Education
2024 · Patricia Chew, Hasan Gilani · Routledge eBooks · 6
The Effects of Incentives, Satisfaction, Tie Strength, and Deal Proneness on Word-Of-Mouth Behavior
2001 · Patricia Chew, Jochen Wirtz · ACR Asia-Pacific Advances · 3
Transformative power of artificial intelligence (AI) in retailing
2025 · Patricia Chew · Edward Elgar Publishing eBooks
Strategies for Developing Customer Loyalty for Services1
2023 · Jochen Wirtz, Patricia Chew · Edward Elgar Publishing eBooks
Understanding Consumer Behavior in the Service Encounter1
2023 · Jochen Wirtz, Patricia Chew · Edward Elgar Publishing eBooks
Balancing Demand and Capacity in Services1
2023 · Patricia Chew, Jochen Wirtz · Edward Elgar Publishing eBooks
Essentials of Services Marketing, eBook
2018 · Jochen Wirtz, Patricia Chew, et al.
Salesforce.com Secrets of Success: Planning Ahead
2012 · David J. Taber, Nichole R. Kelly, et al.
Managing word of mouth: the referral incentive programme that backfired
2011 · Patricia Chew, Jochen Wirtz · Emerald Emerging Markets Case Studies
Works count: 15
Citation count: 712
H-index: 6
I10-index: 5
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