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Alan D. Fletcher

Fundamentals of advertising research
1984 · Alan D. Fletcher, Thomas A. Bowers · 24
Proceedings of the 1982 conference of the American Academy of Advertising
1982 · Alan D. Fletcher · American Academy of Advertising eBooks · 18
Sandman, Peter; D. Rubin, D.Sachsman. Media: An Introductory Analysis of American Mass Communications.New Jersey: Prentice-Hall Inc., 1976
1977 · Alan D. Fletcher · Journal of Advertising · 15
Negro and white children's television program preferences
1969 · Alan D. Fletcher · Journal of Broadcasting · 11
Numbers Grow, Problems Remain for City Magazines
1982 · Alan D. Fletcher, Bruce G. VandenBergh · Journalism Quarterly · 7
An Intermagazine Analysis of Factors in Advertisement Readership
1974 · Alan D. Fletcher, Paul R. Winn · Journalism Quarterly · 7
Feedback that Fits: How Experienced and Naïve Students view Internships
1999 · David D. Perlmutter, Alan D. Fletcher · Journal of Advertising Education · 6
City Magazines Find a Niche in the Media Marketplace
1977 · Alan D. Fletcher · Journalism Quarterly · 3
The Cartoon Network
2002 · Alan D. Fletcher · Journal of Promotion Management · 2
Metropolitan Magazine Boom Continues, but Problems Remain.
1981 · Alan D. Fletcher, Bruce G. Vanden Bergh · 2
Promotional Products
2002 · Alan D. Fletcher · Journal of Promotion Management · 1
Newspaper Ad Directors see Political Ads as Less Honest
2002 · Alan D. Fletcher, Billy I. Ross, et al. · Newspaper Research Journal · 1
Local Business Press: New Phenomenon in the News Marketplace
1984 · Bruce G. Vanden Bergh, Alan D. Fletcher, et al. · Journalism Quarterly · 1
Creative Strategy and Magazine Ad Readership
1978 · Alan D. Fletcher, Sherilyn K. Zeigler · Journal of Advertising Research · 1
Advertisers' Use of TV Ratings: Some Recent Changes, Implications
1971 · Alan D. Fletcher · Journalism Quarterly · 1
Identity Kits. A Pictorial Survey of Visual Signals.
1971 · Germano Facetti, Alan D. Fletcher · 1
Book Review: Sex in Advertising: Perspectives on the Erotic Appeal
2003 · Alan D. Fletcher, Brett Robbs · Journal of Advertising Education
Using Qualitative Research in Advertising
2002 · Alan D. Fletcher · Journal of Advertising Education
Book Review: Marketing on the Internet: Principles of Online Marketing
2000 · Alan D. Fletcher, Sally J. McMillan · Journal of Advertising Education
Book Review: Advertising and the World Wide Web
1999 · Alan D. Fletcher · Journal of Advertising Education
Marketing Ethics. Laczniak, Eugene R. and Patrick E. Murphy. Lexington, Massachusetts: Lexington Books (D.C. Heath and Company), 1985. 182 Pp. $19.00
1987 · Alan D. Fletcher · Journal of Advertising
Exploring Careers in Advertising. Deckinger, E.L. and Jules B. Singer. New York: The Rosen Publishing Group, 1985. 169 Pp. $8.97
1986 · Alan D. Fletcher · Journal of Advertising
General Media
1983 · Alan D. Fletcher, Thomas A. Bowers, et al. · Communication Booknotes
Strategic Advertising Campaigns. Schultz Don E. and Dennis G. Martin. Chicago: Crain Communications, Inc. 1979. 220 pp
1980 · Alan D. Fletcher · Journal of Advertising
Effective Frequency: The Relationship between Frequency and Advertising Effectiveness. Naples, Michael J. New York: Association of National Advertisers, Inc. 1979. Cloth, 140 pp
1980 · Alan D. Fletcher · Journal of Advertising
Works count: 36
Citation count: 101
H-index: 6
I10-index: 4
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