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B. Senthil Arasu

A machine learning-based approach to enhancing social media marketing
2020 · B. Senthil Arasu, B. Jonath Backia Seelan, et al. · Computers & Electrical Engineering · 83
Role of celebrity in cause related marketing
2017 · N. Thamaraiselvan, B. Senthil Arasu, et al. · International Review on Public and Nonprofit Marketing · 28
Selection of Variables in Data Envelopment Analysis for Evaluation of Stock Performance
2021 · B. Senthil Arasu, Desti Kannaiah, et al. · Management and Labour Studies · 17
Performances of data mining techniques in forecasting stock index – evidence from India and US
2014 · B Senthil Arasu, M Jeevananthan, et al. · Journal of the National Science Foundation of Sri Lanka · 10
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Behavioral Intention Towards Mobile Banking in India
2011 · N. Thamarai Selvan, B. Senthil Arasu, et al. · International Journal of E-Services and Mobile Applications · 10
Role of Existing Channels on Customer Adoption of New Channels: A Case of ATM and Internet Banking
2011 · N. Thamarai Selvan, B. Senthil Arasu, et al. · The Electronic Journal of Information Systems in Developing Countries · 5
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Influence of fuzzy index parameter on FSVM classifier performance
2017 · P Sridevi, M Punniyamoorthy, et al. · Journal of the National Science Foundation of Sri Lanka · 2
Evaluation of employee brand using typological analysis in Indian airline organisation
2018 · Thushara Srinivasan, N. Thamaraiselvan, et al. · International Journal of Business Excellence · 1
Evaluation of employee brand using typological analysis in Indian airline organisation
2018 · N. Thamaraiselvan, P. Sridevi, et al. · International Journal of Business Excellence · 1
Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements
2017 · N. Thamaraiselvan, B. Senthil Arasu, et al. · Media Watch · 1
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Sustenance: Determining the Factors for Prediction and Prediction of the Customers Willing to Wait to Shop Grocery
2019 · Dr. R. Ayyamperumal, Dr. B. Senthil Arasu · International Journal of Engineering and Advanced Technology
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Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements
2017 · N. Thamaraiselvan, B. Senthil Arasu, et al. · Media Watch
Identification of the clusters of employee brand using FIMIX-PLS and FCM
2017 · N. Thamaraiselvan, P. Sridevi, et al. · International Journal of Business Forecasting and Marketing Intelligence
An Analysis to Predict the Contribution of the Dimensions of Servqual that Makes the Buyer to Wait to Shop Grocery
2016 · R. Ayyamperumal, B. Senthil Arasu
Indian Stock Market Efficiency Before and After the Introduction of Derivatives
2013 · P. Chandra Sekar, B. Senthil Arasu · Journal of comtemporary research in management
Factors influencing the adoption of internet banking in public and private sector banking in Chennai: A SEM approach
2013 · B. Senthil Arasu, J. Dhillipan · ZENITH International Journal of Multidisciplinary Research
Behavioral Intention Towards Mobile Banking in India
2012 · N. Thamarai Selvan, B. Senthil Arasu, et al. · IGI Global eBooks
An Empirical Analysis of Financial Health in Auto Ancillary Units and Realty Sector using Altman’s Z Score Model
2011 · B. Senthil Arasu, P. Nageswari, et al. · Interscience Management Review
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Works count: 18
Citation count: 158
H-index: 5
I10-index: 5
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