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Dailan Zhou
Institution:
Guangxi University
Observed institution:
Guangxi University
ORCID:
0009-0008-9226-6231
Observed ORCID:
0009-0008-9226-6231
OpenAlex ID:
A5114542579
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention
2024
·
Kan Jiang
, Meilian Qin
, et al.
·
Journal of Consumer Behaviour
·
49
Self-created or collaborative? The effects of virtual influencers' identity type and post type on purchase intentions
2024
·
Kan Jiang
, Dailan Zhou
, et al.
·
Asia Pacific Journal of Marketing and Logistics
·
15
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Works count:
2
Citation count:
63
H-index:
2
I10-index:
2
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