Author

Laçin Serra Ateş

Observed name: Ateş, Laçin Serra

Institution: Hochschule Fresenius

Observed institution: Hochschule Fresenius

OpenAlex ID: A5114764372

The Impact of Cultural Differences on Consumer Behavior in Individualist and Collectivist Societies: A Study of Advertising Effectiveness and Brand Loyalty in Germany and Turkey

2024 · Laçin Serra Ateş · Springer proceedings in business and economics · 5

Works count: 2

Citation count: 5

H-index: 1

I10-index: