Author

Kavita Tandon

Institution: Amity University

Observed institutions: Lovely Professional University, Teerthanker Mahaveer University, Amity University, NIMS University, Amity University, Sikkim Manipal University

OpenAlex ID: A5114796567

Impact of Generative AI Technologies on Consumer Engagement and Digital Marketing

2026 · Tarun Saini, Renu Sharma, et al. · International Engineering Data Analytics and Management Conference (EAMCON)

Role of Digital Transformation and Strategies of Marketing Management

2024 · Abhishek Vaishnava, Kamal Kishor Pandey, et al. · CRC Press eBooks

Works count: 2

Citation count:

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