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Tobias Marx
Institution:
Heinrich Heine University Düsseldorf
Observed institution:
Heinrich Heine University Düsseldorf
ORCID:
0009-0006-0560-1931
Observed ORCID:
0009-0006-0560-1931
OpenAlex ID:
A5115900078
The push-pull-mooring model of consumer service switching: a meta-analytical review to guide future research
2025
·
Tobias Marx
·
Journal of Service Theory and Practice
·
20
PDF
Enhancing virtual reality experiences in grocery retailing: the impact of audio priming on spatial presence and retailer outcomes
2025
·
Tobias Marx
, Giulian Welle
, et al.
·
The International Review of Retail Distribution and Consumer Research
·
4
PDF
Customer loyalty in transition: A longitudinal meta-analysis of direct antecedents in the hospitality industry
2026
·
Raphaela Reitenberger
, Doreén Pick
, et al.
·
Tourism Management Perspectives
·
2
From Conversational Agents Back to Human Agents? Drivers and Inhibitors of Customer Switching Intention and Behavior
2026
·
Tobias Marx
, Marco Hubert
, et al.
·
Psychology and Marketing
PDF
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Works count:
4
Citation count:
26
H-index:
2
I10-index:
1
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