Author

Putri Khairullah

Observed name: khairullah, putri

Institution: Binus University

Observed institution: Binus University

OpenAlex ID: A5116608317

A Comparative Study of Customer Behavior Towards Starbucks and Fore Coffee in Indonesia

2025 · Putri Khairullah, Mulyani Karmagatri

Crisis Management and Consumer Perception: The Case of the McDonald's Boycott in Indonesia

2024 · Putri Khairullah, Mulyani Karmagatri

Works count: 4

Citation count:

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