Author

Mamdouh Abdel Latif Al Mawahreh

Observed names: Heba Ziad Awawdeh , Mamdouh Abdel latif Al Mawahreh, Mahmoud Allahham , Wasef Ibrahim Almajali , Ahmed Ali Atieh Ali, Ahmad Y. A. Bani Ahmad, Mamdouh Abdel Latef Al-Mawahreh

Institution: Petra University

Observed institution: Petra University

ORCID: 0009-0004-4638-1846

Observed ORCID: 0009-0004-4638-1846

OpenAlex ID: A5117567880

The Impact of Artificial Intelligence on Purchase Intention, the Mediating Role of Digital Engagement

2025 · Mamdouh Abdel Latif Al Mawahreh, Moath Mahmoud Alshar, et al. · International Conference on Computational Intelligence Approaches and Applications (ICCIAA) · 20

Unlocking organizational productivity through digital marketing: How value proposition strategy shapes success in the service industry

2025 · Mamdouh Abdel Latif Al Mawahreh, Raed Ahmad Momani, et al. · International Journal of Innovative Research and Scientific Studies · 3

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Is Artificial Intelligence Strengthening Brand Loyalty The Mediating Role Of Mental Image

2026 · Mamdouh Abdel Latef Al-Mawahreh, Mahmoud Allahham, et al. · International Conference on Artificial Intelligence for Sustainable Engineering and Innovation (AISEI)

Consequences Of Big Data Analytics for Knowledge Management the Mediating Role of Organizational Resilience

2026 · Mamdouh Abdel Latef Al-Mawahreh, Mahmoud Allahham, et al. · International Conference on Artificial Intelligence for Sustainable Engineering and Innovation (AISEI)

The Impact of Smart Systems in Supply Chains on Resource Sustainability: The Role of Smart Systems in Waste Reduction as a Mediator

2026 · Ahmad Abdel Rahim Almestarehi, Sufian Nathmi Al Sheyab, et al. · International Conference on Artificial Intelligence for Sustainable Engineering and Innovation (AISEI)

AI in Email Marketing: Assessing the Impact of Automation on Open Rates and Consumer

2026 · Raed Momani, Mamdouh Abdel Latif Al Mawahreh, et al. · Journal of Intelligence Studies in Business

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The effect of remote work on labor productivity and wage inequality: an empirical study using large-scale panel data

2026 · Mamdouh Abdel Latif Al Mawahreh, Abduraxmon Abduxamidov, et al. · Economic Annals-ХХI

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The Impact of Digital Marketing on Building Consumer Confidence the Role Mediating of Information sharing and AI: An Empirical Study of the Telecommunications Sector in Jordan

2024 · Heba Ziad Awawdeh , Mamdouh Abdel latif Al Mawahreh, Mahmoud Allahham , Wasef Ibrahim Almajali , Ahmed Ali Atieh Ali, Ahmad Y. A. Bani Ahmad · Library Progress (International)

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Works count: 8

Citation count: 23

H-index: 2

I10-index: 1