Author

Lucía Macedo Anto

Institution: Peruvian University of Applied Sciences

Observed institution: Peruvian University of Applied Sciences

ORCID: 0009-0000-9333-5827

Observed ORCID: 0009-0000-9333-5827

OpenAlex ID: A5120053353

When Brands Fail: Hatred, Negative WOM, Forgiveness, and Generational Voices in Repurchase Decisions

2025 · Lucía Macedo Anto, Rosely Moya Taipe, et al. · Atlantis highlights in social sciences, education and humanities/Atlantis Highlights in Social Sciences, Education and Humanities · 1

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