Author

Xinyi Yang

Observed name: Yang, Xinyi

Institutions: Tampere University, University of Tampere

Observed institutions: Tampere University, University of Tampere

ORCID: 0000-0003-0910-3228

Observed ORCID: 0000-0003-0910-3228

OpenAlex ID: A5121361981

Gamification in marketing: a review of fifteen years of research and a future research agenda

2026 · Xinyi Yang, Nannan Xi, et al. · Internet Research · 2

Understanding Metaverse Consumer Motivation: A Study on the Perceived Value, Cultural Dimensions, and Prior Experience in NFT Assets Purchase

2026 · Xinyi Yang, Nannan Xi, et al. · International Journal of Human-Computer Interaction · 2

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Virtual Playing, Real Touch: The Haptics of Musical Instruments

2026 · Shivang Gupta, Xinyi Yang, et al. · Extended Abstracts of the CHI Conference on Human Factors in Computing Systems (CHI EA)

Can We Touch the Real in Virtual Reality? An Empirical Study of Multisensory Interaction

2026 · Shivang Gupta, Emma Jane Pretty, et al.

The Polarization of NFTs: Association between Personality Traits and Perceived Value

2026 · Xinyi Yang, Nannan Xi, et al. · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences

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Multisensory Experiences in VR Shopping: How Haptic and Visual Cues Shape Consumer Responses

· Yang, Xinyi, Gupta, Shivang, et al. · Journal of the Association for Information Systems

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Works count: 6

Citation count: 4

H-index: 2

I10-index: