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Author

Yatoute Djagba

Institution: Andhra University
Observed institution: Andhra University
ORCID: 0009-0002-7764-5643
Observed ORCID: 0009-0002-7764-5643
OpenAlex ID: A5124345798
Linking digital marketing capabilities, innovation and firm performance in emerging B2B markets: evidence from Togo
2026 · Yatoute Djagba, Mecharla Uma Devi, et al. · Journal of Business and Industrial Marketing
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Impact of Food Waste on Food Insecurity (The Role of Consumer Attitudes in Households as a Moderating Factor)
2026 · Yatoute Djagba, Uma Devi · SSRN Electronic Journal
The Effect of Product Innovation on The Financial Performance of SMEs: The Case of Ethiopia
2026 · Yatoute Djagba, Uma Devi, et al. · SSRN Electronic Journal
Moderating Effect of Age and Gender on the Relationship Between Electronic Word of Mouth and Fast-food E-reputation in Togo
2026 · Yatoute Djagba, Uma Devi, et al. · SSRN Electronic Journal
When Online Conversations Shape Corporate Image: Evidence from an African Emerging Market
2026 · Yatoute Djagba, Uma Devi, et al. · SSRN Electronic Journal
Works count: 5
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