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Cerinan Nur
Institution:
Fakultet za menadžment Herceg Novi
Observed institution:
Fakultet za menadžment Herceg Novi
OpenAlex ID:
A5128206995
Understanding consumer trust in Al - enabled marketing: A qualitative analysis of emotional reactions to chatbots
2026
·
Cerinan Nur
, Murat Aytas
, et al.
·
Serbian Journal of Engineering Management
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