Author

Steve B. Zhou

Institution: University of Houston - Downtown

Observed institution: University of Houston - Downtown

ORCID: 0000-0001-5158-7532

Observed ORCID: 0000-0001-5158-7532

OpenAlex ID: A5130831701

Digital coupon marketing strategies to mitigate channel competition in the business-to-business market

2026 · Zhi Pei, Ruiliang Yan, et al. · Marketing Intelligence & Planning

Strategies to outsource acquisition and retention: the impact of effort comparison and risk preference

2026 · Weiting Wang, Xinxin Hu, et al. · Annals of Operations Research

Works count: 2

Citation count:

H-index:

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