Author

Kayula Chisanga

Institutions: Kwame Nkrumah University of Science and Technology, Kwame Nkrumah University

Observed institutions: Kwame Nkrumah University of Science and Technology, Kwame Nkrumah University

ORCID: 0009-0001-9456-0652

Observed ORCID: 0009-0001-9456-0652

OpenAlex ID: A5147238403

Social Media Influencer Marketing and Youth Buying Behaviour: Evidence from Kabwe, Zambia

2026 · Kayula Chisanga, Simasiku Mwiya Mufalali, et al. · African Journal of Commercial Studies

Works count: 1

Citation count:

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