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Leslier Valenzuela-Fernández

Institution: University of Chile
Observed institution: University of Chile
OpenAlex ID: A5153003262
When does brand purpose stop creating brand equity? The moralizations trap of strategic self-sabotage
2026 · Lisgrey Barrera Legorburo, Leslier Valenzuela-Fernández · Journal of Product & Brand Management
Works count: 1
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