Author

Jia Likun Mansur

Institution: Xinjiang University

Observed institution: Xinjiang University

OpenAlex ID: A5159837964

Are Perceptions of Chinese-Character Brand Names Associated with Consumer Purchase Intention?: Evidence from China’s New Energy Vehicle Market

2026 · Xiaoqian Jiang, Jia Likun Mansur, et al. · World Electric Vehicle Journal

Works count: 1

Citation count:

H-index:

I10-index: