P. A. Naik
Author
Institution University of Liverpool
Past institutions University of Liverpool, University of Bristol, University of California, Davis, Raja Ramanna Centre for Advanced Technology, Centro Brasileiro de Pesquisas Físicas +5 more
ORCID: Yes
H-index: 46
I10-index: 141
Works count: 365
Citations count: 8,503
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
2010 · Venkatesh Shankar, Alladi Venkatesh, et al. · Journal of Interactive Marketing
Understanding the Impact of Synergy in Multimedia Communications
2003 · P. A. Naik, Kalyan Raman · Journal of Marketing Research
Planning Media Schedules in the Presence of Dynamic Advertising Quality
1998 · P. A. Naik, Murali K. Mantrala, et al. · Marketing Science