David J. Reibstein
Author
Alternate names David Reibstein, David J. Reibstein, David J . Reibstein, David Jay Reibstein, D. J. Reibstein
Institution University of Pennsylvania
Past institutions University of Pennsylvania, Huntsman (United States), William Woods University, Marketing Science Institute, William P. Wharton Trust +3 more
H-index: 35
I10-index: 48
Works count: 112
Citations count: 6,037
An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data
1993 · Venkatram Ramaswamy, Wayne S. DeSarbo, et al. · Marketing Science
Marketing metrics: the definitive guide to measuring marketing performance
2010 · Paul Farris, Neil Bendle, et al. · Choice Reviews Online
What Attracts Customers to Online Stores, and What Keeps Them Coming Back?
2002 · David J. Reibstein · Journal of the Academy of Marketing Science