Joel Huber
Author
Alternate names Joel Huber, Joel C. Huber, J. Huber, J. C. Huber, Joel Cook Huber
Institution Duke University
Past institutions Duke University, Chitose Institute of Science and Technology, Cambridge University Press, New York University Press, Creative Commons +5 more
ORCID: Yes
H-index: 50
I10-index: 91
Works count: 218
Citations count: 12,150
Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis
1982 · Joel Huber, John W. Payne, et al. · Journal of Consumer Research
The Importance of Utility Balance in Efficient Choice Designs
1996 · Joel Huber, Klaus Zwerina · Journal of Marketing Research
The Importance of Utility Balance in Efficient Choice Designs
1996 · Joel Huber, Klaus Zwerina · Journal of Marketing Research