Venkatram Ramaswamy
Author
Alternate name Venkatram Ramaswamy
Institutions University of Michigan–Ann Arbor, Ross School
Past institutions University of Michigan–Ann Arbor, Ross School, Tilburg University, University of Hawaiʻi at Mānoa
H-index: 26
I10-index: 35
Works count: 65
Citations count: 7,078
The future of competition: co-creating unique value with customers
2004 · C. K. Prahalad, Venkatram Ramaswamy · Choice Reviews Online
Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
2000 · Rajeev Batra, Venkatram Ramaswamy, et al. · Journal of Consumer Psychology
An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data
1993 · Venkatram Ramaswamy, Wayne S. DeSarbo, et al. · Marketing Science