Wayne S. DeSarbo
Author
Institution Park University
Past institutions Pennsylvania State University, Park University, Georgetown University, College of Business Administration, Tilburg University +5 more
H-index: 57
I10-index: 176
Works count: 440
Citations count: 15,570
Response Determinants in Satisfaction Judgments
1988 · Richard L. Oliver, Wayne S. DeSarbo · Journal of Consumer Research
An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data
1993 · Venkatram Ramaswamy, Wayne S. DeSarbo, et al. · Marketing Science
Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance
2004 · Wayne S. DeSarbo, C. Anthony Di Benedetto, et al. · Strategic Management Journal