An Empirical Study of International Consumer Behavior and Optimal Business Strategies in the "Free" Business Model
Description: We found the following five points. 1) Information sent by consumers (e.g. e-WOM, reviews) influences both the purchase of products and the intention to continue the service. 2) Some of the word-of-mouth information was false. Further, people with extreme opinions tend to express those more online. 3) There are two strategies in the freemium: a distributed model that produces many products, and a centralized model that concentrates on a single product. 4) If a company wanted to promote data utilization, the company should focus on collaboration and creation. 5) People who are more familiar with the Internet or younger are more positive about data utilization.
Amount: ¥4,030,000
Funding type: fellowship
Funder scheme: Grant-in-Aid for Early-Career Scientists
Start date: 2018-04-01
End date: 2020-03-31
Investigator: Shinichi Yamaguchi (lead)
Institution: International University of Japan
Funded outputs count: 8
Funder award ID: 18K12882
OpenAlex ID: G2012579733