The Overall Purpose of the Usaid/ghana Health Marketing Activity Is to Promote the Adoption of Healthy Behaviors Among Individuals by Improving Access, Demand, and Uptake of High Impact Health Products Related to Family Planning (fp); Maternal, Newborn, Child Health and Nutrition (mnchn); Water Sanitation and Hygiene (wash); Hiv/aids; and Malaria Prevention and Treatment. This Activity Will Support the Government of Ghana (gog) by Strengthening Health Service Delivery and Improving the Health Status of Its Population Through a Variety of Social Marketing, Social and Behavior Change Communication (sbcc), and Provider Behavior Change Communication (pbcc) Activities That Can Be Sustained Over Time.