Perceptions and Impact of Modified Risk Tobacco Product Communication Messages
Description: Project Narrative This project aims to better our understanding of how to communicate about reduced risk tobacco products, such as e-cigarettes and snus, relative to traditional cigarettes. It will investigate where and how these messages should be placed, how consumers might perceive them, and what their effects might be.
Funder: National Cancer Institute
Funding type: research
Funder scheme: R37
Start date: 2018-04-01
End date: 2025-03-31
Investigator: OLIVIA WACKOWSKI
Institution: RUTGERS BIOMEDICAL AND HEALTH SCIENCES
Funded outputs count: 41
Funder award ID: R37CA222002
OpenAlex ID: G7994181675