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Thuongmai University

Homepage: tmu.edu.vn
Alternate names: Trường Đại học Thương mại, Vietnam University of Commerce
ROR: 021s58p89
OpenAlex ID: I4210109591
Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
2018 · Thu Huong Pham, The Ninh Nguyen, et al. · Journal of Strategic Marketing · 358
Organic Food Purchases in an Emerging Market: The Influence of Consumers’ Personal Factors and Green Marketing Practices of Food Stores
2019 · Hoang Viet Nguyen, Ninh Nguyen, et al. · International Journal of Environmental Research and Public Health · 356
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Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism
2019 · Thi Thu Huong Nguyen, Zhi Yang, et al. · Sustainability · 341
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Motivation and knowledge sharing: a meta-analysis of main and moderating effects
2019 · Tuyet-Mai Nguyen, Tuan Phong Nham, et al. · Journal of Knowledge Management · 283
Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust
2020 · Van Thac Dang, Ninh Nguyen, et al. · Journal of Retailing and Consumer Services · 265
An Extended Technology-Organization-Environment (TOE) Framework for Online Retailing Utilization in Digital Transformation: Empirical Evidence from Vietnam
2022 · Tran Hung Nguyen, Xuan Cu Le, et al. · Journal of Open Innovation Technology Market and Complexity · 256
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Social media advertising value
2014 · William Van-Tien Dao, Angelina Nhat Hanh Le, et al. · International Journal of Advertising · 225
Knowledge hiding in organizational crisis: The moderating role of leadership
2021 · Tuyet-Mai Nguyen, Ashish Malik, et al. · Journal of Business Research · 221
Linkage among Urbanization, energy Consumption, economic growth and carbon Emissions. Panel data analysis for China using ARDL model
2022 · Haichao Liu, Wing-Keung Wong, et al. · Fuel · 206
Young consumers’ green purchase behaviour in an emerging market
2017 · The Ninh Nguyen, Antonio Lobo, et al. · Journal of Strategic Marketing · 206
How does hotel employees’ satisfaction with the organization’s COVID-19 responses affect job insecurity and job performance?
2020 · Tan Vo-Thanh, Thinh-Van Vu, et al. · Journal of Sustainable Tourism · 163
Investigating Consumer Attitude and Intention towards Online Food Purchasing in an Emerging Economy: An Extended TAM Approach
2019 · Thi Thu Ha Nguyen, Ninh Nguyen, et al. · Foods · 157
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The effect of AI quality on customer experience and brand relationship
2021 · Tuyet‐Mai Nguyen, Sara Quach, et al. · Journal of Consumer Behaviour · 147
Pakistan Journal of Commerce and Social Sciences
2025 · Hoang Giang Nguyen, Van Tuan Pham, et al. · Pakistan Journal of Commerce and Social Sciences · 138
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Energy efficient household appliances in emerging markets: the influence of consumers' values and knowledge on their attitudes and purchase behaviour
2016 · The Ninh Nguyen, Antonio Lobo, et al. · International Journal of Consumer Studies · 135
Cognitive processes, rewards and online knowledge sharing behaviour: the moderating effect of organisational innovation
2020 · Tuyet-Mai Nguyen, Ashish Malik · Journal of Knowledge Management · 133
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Determinants of Customer Satisfaction and Loyalty in Vietnamese Life-Insurance Setting
2018 · Ha Nguyen, Hoang Nguyen, et al. · Sustainability · 122
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A Two‐Wave Cross‐Lagged Study on AI Service Quality: The Moderating Effects of the Job Level and Job Role
2021 · Tuyet‐Mai Nguyen, Ashish Malik · British Journal of Management · 121
Does green growth in E-7 countries depend on economic policy uncertainty, institutional quality, and renewable energy? Evidence from quantile-based regression
2023 · Yongzhong Jiang, Arshian Sharif, et al. · Geoscience Frontiers · 120
Chatbots in frontline services and customer experience: An anthropomorphism perspective
2023 · Mai Nguyen, Lars‐Erik Casper Ferm, et al. · Psychology and Marketing · 114
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COVID-19, frontline hotel employees’ perceived job insecurity and emotional exhaustion: Does trade union support matter?
2021 · Tan Vo-Thanh, Thinh-Van Vu, et al. · Journal of Sustainable Tourism · 111
Consumer behaviour and environmental sustainability
2020 · Ninh Nguyen, Lester W. Johnson · Journal of Consumer Behaviour · 108
Deep Learning Application in Dental Caries Detection Using Intraoral Photos Taken by Smartphones
2022 · Mai Thi Giang Thanh, Ngo Van Toan, et al. · Applied Sciences · 106
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Online Book Shopping in Vietnam: The Impact of the COVID-19 Pandemic Situation
2020 · Hoang Viet Nguyen, Hiep Xuan Tran, et al. · Publishing Research Quarterly · 105
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The COVID-19 pandemic: Workplace safety management practices, job insecurity, and employees’ organizational citizenship behavior
2021 · Thinh-Van Vu, Tan Vo-Thanh, et al. · Safety Science · 101
Works count: 1,833
Citation count: 25,570
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