Texas Tech University
Alternate name Texas Tech
Parent institution Texas Tech University System
Child institution CI Compass
ROR: Yes
Works count: 84,890
Citations count: 2,075,000
The Commitment-Trust Theory of Relationship Marketing
1994 · Robert M. Morgan, Shelby D. Hunt · Journal of Marketing
Simultaneous Inference in General Parametric Models
2008 · Torsten Hothorn, Frank Bretz, et al. · Biometrical Journal
The Commitment-Trust Theory of Relationship Marketing
1994 · Robert M. Morgan, Shelby D. Hunt · Journal of Marketing