Keyword

consumer change

Description: Changes over time in consumer behavior, preferences, or awareness, studied in marketing and broader social and economic contexts.
OpenAlex ID: keywords/consumer-change
1992 · Choice Reviews Online · 271
1987 · David Walters, David White · 131
2016 · Markus Giesler, Craig J. Thompson · Journal of Consumer Research · 112
2017 · Duncan Southgate · Journal of Advertising Research · 99
2013 · Dennis P. Watson, Dana E. Wagner, et al. · The Journal of Behavioral Health Services & Research · 82
2018 · Joseph Amankwah-Amoah, Nathaniel Boso, et al. · International Marketing Review · 72
2008 · Ali E. Akgün, Halit Keskin, et al. · Journal of Organizational Change Management · 59
1990 · Ken Dychtwald, Greg Gable · Business Horizons · 35
2004 · Alberto Mattiacci, Vincenzo Zampi · British Food Journal · 24
2008 · Mark Uncles · Journal of Brand Management · 21
2012 · A. Coskun Samli · Springer eBooks · 16
1989 · Martin Christopher · European Journal of Marketing · 15
1993 · Brian Lofman · ACR North American Advances · 13
2011 · Hyejune Park, Doris H. Kincade · Research Journal of Textile and Apparel · 12
1989 · Friedrich A. Rode · Gabler Verlag eBooks · 10
1995 · Pieters Leeflang, W. Fred van Raaij · IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) · 9
2009 · SARA WALTON, JODYANNE KIRKWOOD · Academy of Management Proceedings · 8
2006 · David McHardy Reid · Thunderbird International Business Review · 7
1970 · Lee Adler · Business Horizons · 4
2022 · Agata Linkiewicz, Małgorzata Bartosik-Purgat · Routledge eBooks · 3
2019 · Ayantunji Gbadamosi · Advances in marketing, customer relationship management, and e-services book series · 3
2017 · Steve Waddell, Joe Hsueh, et al. · Routledge eBooks · 3
Works count: 203
Citation count: 1,066
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