Keyword

consumer research methods

Description: Consumer research methods are techniques for gathering and analyzing information about consumers, their preferences, behavior, and experiences.

Primary topic: Consumer Behavior and Market Dynamics (24%)

OpenAlex ID: keywords/consumer-research-methods

Lost in music? Subjective personal introspection and popular music consumption

2000 · Avi Shankar · Qualitative Market Research An International Journal · 90

Methods of Consumer Research

2015 · Magdalena Bielenia‐Grajewska · The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies · 88

Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy

2016 · Rebecca Hamilton · Journal of the Academy of Marketing Science · 77

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Perilaku konsumen : edisi revisi

2005 · A.A. Anwar Prabu Mangkunegara · 74

Free choice profiling in consumer research

1991 · Frances R. Jack, J.R. Piggott · Food Quality and Preference · 72

Review: Use of Methods of Research into Consumers’ Opinions and Attitudes in Food Research

2004 · E. X. Barrios, E. Costell · Food Science and Technology International · 66

Projective Techniques

2018 · Francisco J. Mesías, Miguel Escribano · Elsevier eBooks · 59

Shopping with consumers: reflections and innovations

2005 · Tina M. Lowrey, Cele C. Otnes, et al. · Qualitative Market Research An International Journal · 42

Do Users Know What Designers Are Up To? Product Experience and the Inference of Persuasive Intentions

2011 · Nathan Crilly · Cambridge University Engineering Department Publications Database · 40

Collective stereographic photo essays: an integrated approach to probing consumption experiences in depth

1998 · Morris B Holbrook, Takeo Kuwahara · International Journal of Research in Marketing · 40

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Choice of consumer research methods in the front end of new product development

2013 · Mariëlle Creusen, Erik Jan Hultink, et al. · International Journal of Market Research · 39

Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning

2015 · Mathieu Alemany Oliver, Jean- Sébastien Vayre · Journal of Marketing Analytics · 30

Current consumer behavior research in forest products.

2005 · Roy C. Anderson, David Fell, et al. · Forest Products Journal · 19

New Consumer Research Technology for Food Behaviour: Overview and Validity

2022 · Garmt Dijksterhuis, René de Wijk, et al. · Foods · 18

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Emotion in Beverages

2016 · Hannelize van Zyl · Elsevier eBooks · 14

Consumer Research Methods in Food Science

2023 · Carlos Gómez-Corona, Heber Rodrigues · Methods and protocols in food science · 13

Sensory evaluation in the personal care space: A review

2022 · Grace Deubler, Congcong Zhang, et al. · Journal of Sensory Studies · 13

I can read you like a book! Novel thoughts on consumer behaviour

2005 · Stephen Brown · Qualitative Market Research An International Journal · 13

Methods in Consumer Research, Volume 1

2018 · Ares, Gastón, Varela, Paula 1972- · Elsevier eBooks · 11

Food Consumer Science

2013 · Dominique Barjolle, Matthew Gorton, et al. · Springer eBooks · 10

Parallel Processing Models of Consumer Information Processing: Their Impact on Consumer Research Methods

1990 · Dawne Martin, Pamela Kiecker · ACR North American Advances · 9

Qualitative Research in Advertising: When to Do What

1991 · J. H. Mike Flynn · ACR North American Advances · 6

The Future of Consumer Research Methods: Lessons of a Prospective Retrospective

2024 · Stacy Wood · Journal of Consumer Research · 5

A new research approach in marketing: neuromarketing

2014 · Aysun Kahraman, Pınar Aytekin · DergiPark (Istanbul University) · 5

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Nowy konsument a zmiany w metodach jego badania

2014 · Hanna Hall · Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu · 5

Works count: 133

Citation count: 928