Keyword

coupons

Description: Documents or codes that entitle consumers to discounts or rebates when purchasing goods or services, studied in marketing and consumer behavior.

Primary topic: Consumer Market Behavior and Pricing (26%)

Wikidata ID: wiki/Q11034548

OpenAlex ID: keywords/coupons

A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates

1998 · S. Burton, D. R. Lichtenstein, et al. · Journal of the Academy of Marketing Science · 558

Stories, Coupons, and the TV Guide: Relationships Between Home Literacy Experiences and Emergent Literacy Knowledge

1996 · Victoria Purcell‐Gates · Reading Research Quarterly · 557

A Price Discrimination Theory of Coupons

1984 · Chakravarthi Narasimhan · Marketing Science · 491

Consumer Promotions and the Acceleration of Product Purchases

1985 · Scott A. Neslin, Caroline Henderson, et al. · Marketing Science · 409

Impact of Deals and Deal Retraction on Brand Switching

1978 · Joe A. Dodson, Alice M. Tybout, et al. · Journal of Marketing Research · 405

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management

2004 · Madhubalan Viswanathan, José Antonio Rosa, et al. · Journal of Marketing · 298

Strategies for increasing fruit and vegetable intake in grocery stores and communities: policy, pricing, and environmental change

2004 · K GLANZ · Preventive Medicine · 297

Has Revenue Management become Acceptable?

2003 · Sheryl E. Kimes, Jochen Wirtz · Journal of Service Research · 296

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Cause marketing: a new direction in the marketing of corporate responsibility

1991 · Scott M. Smith, David S. Alcorn · Journal of Consumer Marketing · 265

Successful direct marketing methods

1975 · Bob Stone · Medical Entomology and Zoology · 230

Culture and the Consumer Journey

2019 · Sharon Shavitt, Aaron J. Barnes · Journal of Retailing · 229

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The efficacy of sales promotions in UK supermarkets: a consumer view

2002 · D.C. Gilbert, N. Jackaria · International Journal of Retail & Distribution Management · 217

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

1999 · Randolph E. Bucklin, Sunil Gupta · Marketing Science · 206

Consumer evaluations of sales promotion: the effect on brand choice

2005 · Begoña Alvarez Alvarez, Rodolfo Vázquez Casielles · European Journal of Marketing · 201

Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment

1999 · Lauren G. Block, Vicki G. Morwitz · Journal of Consumer Psychology · 190

Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy

2001 · Kusum L. Ailawadi, Donald R. Lehmann, et al. · Journal of Marketing · 183

A model of consumer response to two retail sales promotion techniques

2003 · Michel Laroche, Frank Pons, et al. · Journal of Business Research · 180

The Three Faces of Consumer Promotions

2004 · Priya Raghubir, J. Jeffrey Inman, et al. · California Management Review · 178

Mere‐Possession Effects without Possession in Consumer Choice

1997 · Sankar Sen, Eric J. Johnson · Journal of Consumer Research · 177

No One Wants to Look Cheap: Trade‐Offs Between Social Disincentives and the Economic and Psychological Incentives to Redeem Coupons

2005 · Laurence Ashworth, Peter R. Darke, et al. · Journal of Consumer Psychology · 171

An examination of deal proneness across sales promotion types: A consumer segmentation perspective

1997 · Donald R. Lichtenstein, Scot Burton, et al. · Journal of Retailing · 171

The influence of need for closure and perceived time pressure on search effort for price and promotional information in a grocery shopping context

2004 · Iris Vermeir, Patrick Van Kenhove · Psychology and Marketing · 155

Coupons and oligopolistic price discrimination

1996 · Helmut Bester, Emmanuel Petrakis · International Journal of Industrial Organization · 151

Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model

1996 · Füsun Gönül, Kannan Srinivasan · Marketing Science · 141

Coupons Versus Rebates

2007 · Qiang Lu, Sridhar Moorthy · Marketing Science · 133

Works count: 2,612

Citation count: 14,900