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Keyword

CRM implementation

Description: The process of introducing and configuring customer relationship management strategies, systems, and practices within an organization.
OpenAlex ID: keywords/crm-implementation
The Customer Relationship Management Process: Its Measurement and Impact on Performance
2004 · Werner Reinartz, Manfred Krafft, et al. · Journal of Marketing Research · 1,686
Understanding customer relationship management (CRM)
2003 · Injazz J. Chen, Karen Popovich · Business Process Management Journal · 1,228
Customer Relationship Management (CRM) in financial services
2000 · Joe Peppard · European Management Journal · 498
Customer relationship management concepts and technologies
2009 · Buttle, Francis A. · 440
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Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships
2005 · Lynette Ryals · Journal of Marketing · 421
Customer relationship management: key components for IT success
2002 · Ranjit Bose · Industrial Management & Data Systems · 414
Adopting customer relationship management technology
2002 · Yurong Xu, David C. Yen, et al. · Industrial Management & Data Systems · 337
Gaining customer knowledge through analytical CRM
2005 · Mark Xu, John Walton · Industrial Management & Data Systems · 324
Implementation Team Responsiveness and User Evaluation of Customer Relationship Management: A Quasi-Experimental Design Study of Social Exchange Theory
2002 · David Gefen, Catherine M. Ridings · Journal of Management Information Systems · 316
Strategic issues in customer relationship management (CRM) implementation
2003 · Christopher Bull · Business Process Management Journal · 308
Methodology for customer relationship management
2005 · Ricardo Chalmeta · Journal of Systems and Software · 307
Critical success factors for a customer relationship management strategy
2006 · Luis E. Mendoza, Alejandro Marius, et al. · Information and Software Technology · 293
Strategies for successful CRM implementation
2007 · ThuyUyen H. Nguyen, Joseph S. Sherif, et al. · Information Management & Computer Security · 276
The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
2009 · Jan U. Becker, Goetz Greve, et al. · International Journal of Research in Marketing · 273
Realizing Business Benefits Through CRM: Hitting the Right Target in the Right Way.
2002 · Dale L. Goodhue, Barbara H. Wixom, et al. · Journal of the Association for Information Systems · 250
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry
2009 · Alexander Krasnikov, Satish Jayachandran, et al. · Journal of Marketing · 238
Customer Relationship Management: An Analysis Framework and Implementation Strategies
2001 · Raymond Ling, David C. Yen · Journal of Computer Information Systems · 238
CRM done right.
2004 · Darrell K Rigby, Dianne Ledingham · PubMed · 221
Customer relationship leadership: a leadership and motivation model for the twenty‐first century business
1999 · Jeremy Galbreath, Tom Rogers · The TQM Journal · 218
CRM Implementation
2006 · Timothy Bohling, Douglas Bowman, et al. · Journal of Service Research · 216
Customer Relationship Management: Its Dimensions and Effect on Customer Outcomes
2004 · Frederick Hong-kit Yim, Rolph E. Anderson, et al. · Journal of Personal Selling and Sales Management · 210
Customer Relationship Management: Integrating Marketing Strategy and Information Technology
2002 · William G. Zikmund, Raymond McLeod, et al. · 198
Customer Relationship Management: Getting It Right!
2002 · Judith W. Kincaid · 189
Towards a holistic perspective of customer relationship management (CRM) implementation: A case study of the Housing and Development Board, Singapore
2006 · Thompson S.H. Teo, Paul Devadoss, et al. · Decision Support Systems · 167
A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships
2005 · Adam Lindgreen, Roger Palmer, et al. · Industrial Marketing Management · 165
Works count: 3,944
Citation count: 20,200
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