Get started
Keyword

CRM performance

Description: The results achieved by customer relationship management activities, systems, or strategies, often assessed in relation to organizational goals.
OpenAlex ID: keywords/crm-performance
The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
2009 · Jan U. Becker, Goetz Greve, et al. · International Journal of Research in Marketing · 273
An Empirical Study of the Relationship of IT Intensity and Organizational Absorptive Capacity on CRM Performance
2004 · Ja-Shen Chen, Russell K.H. Ching · Journal of Global Information Management · 117
Business analytics use in CRM: A nomological net from IT competence to CRM performance
2018 · Dalwoo Nam, Junyeong Lee, et al. · International Journal of Information Management · 100
Implementation effects in the relationship between CRM and its performance
2018 · Ilaria Dalla Pozza, Oliver Goetz, et al. · Journal of Business Research · 97
From CRM to social CRM: A bibliometric review and research agenda for consumer research
2022 · Rodrigo Perez-Vega, Paul Hopkinson, et al. · Journal of Business Research · 86
PDF
The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study
2006 · Yonggui Wang, Jay A Kandampully, et al. · Corporate Reputation Review · 72
Marketing metrics' usage: Its predictors and implications for customer relationship management
2010 · Li Ling-yee · Industrial Marketing Management · 70
Putting market-facing technology to work: Organizational drivers of CRM performance
2009 · Amit Saini, Rajdeep Grewal, et al. · Marketing Letters · 63
The Influence of Customer Knowledge on CRM Performance of Malaysian ICT Companies: A Structural Equation Modeling Approach
2011 · Hadi Nejatian, Ilham Sentosa, et al. · International Journal of Business and Management · 54
PDF
CRM performance and development of media entrepreneurship in digital, social media and mobile commerce
2019 · Pejman Ebrahimi, Mahsa Ahmadi, et al. · International Journal of Emerging Markets · 52
Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation
2015 · Aurora Garrido-Moreno, Nigel Lockett, et al. · Baltic Journal of Management · 49
PDF
Mediated Effects of Customer Orientation on Customer Relationship Management Performance
2008 · Byeong Yong Kim · International Journal of Hospitality & Tourism Administration · 40
Determinants of Performance in Customer Relationship Management — Assessing the Technology Usage-Performance Link
2006 · G. Greve, S. Albers · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 39
The effects of Information and Communication Technology on Customer Relationship Management and customer lock-in
2007 · Ja Shen Chen, Russell K.H. Ching · International Journal of Electronic Business · 35
The Relationship between E- Service Quality and Ease of Use On Customer Relationship Management (CRM) Performance: An Empirical Investigation In Jordan Mobile Phone Services
2010 · Samsudin Wahab, Kaled Al-Momani, et al. · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · 32
PDF
Key factors for a successful implementation of a customer relationship management technology in the Tunisian hotel sector
2015 · Nedra Bahri-Ammari, Khaldoon Nusair · Journal of Hospitality and Tourism Technology · 29
The Impact of CRM on Firm- and Relationship-Level Performance in Distributed Networks
2004 · Jae Wook Kim, Jiho Choi, et al. · Communications of the Association for Information Systems · 26
PDF
Business Alignment in the CRM Domain: Predicting CRM Performance
2004 · Ronald Batenburg, Johan Versendaal · Journal of the Association for Information Systems · 24
PDF
Roles of Top Management and Customer Orientation in Enhancing The Performance of Customer Relationship Management (CRM) in Hotel Industry
2018 · Sultan alshourah, Hamza Alassaf, et al. · International Journal of Advance Research and Innovation · 18
Managing customer life cycle through knowledge management capability: a contextual role of information technology
2016 · Kuo-Wei Lee, Maria Corazon L. Lanting, et al. · Total Quality Management & Business Excellence · 17
Business/IT-alignment for customer relationship management: framework and case studies
2007 · Ronald Batenburg, Johan Versendaal · International Journal of Electronic Customer Relationship Management · 17
An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms
2007 · Torres, Antonio, Akridge, Jay T., et al. · RePEc: Research Papers in Economics · 15
PDF
Impacts of Big-Data Technologies in Enhancing CRM Performance
2020 · Nasser Taleb, Mohammad Salahat, et al. · International Conference on Information Management · 12
What resources are needed for effective AI implementation in CRM, and does it actually enhance performance?
2025 · Dervis Ozay, Mohammad Jahanbakht, et al. · Electronic Commerce Research and Applications · 11
Relationship between Customer Relation Management Performance and E-Banking Adoption: A Look at Malaysian Banking Industry
2009 · Samsudin Wahab, Nor Azila Mohd Noor, et al. · International Journal of Business and Management · 11
PDF
Works count: 216
Citation count: 1,490
Year
Topic
Type