Keyword

customer classification

Description: The process of grouping customers by shared needs, characteristics, behavior, or value for marketing, analytics, or operational decisions.
OpenAlex ID: keywords/customer-classification
2015 · Stephen Haben, Colin Singleton, et al. · IEEE Transactions on Smart Grid · 363
2016 · Yi Wang, Qixin Chen, et al. · IEEE Transactions on Smart Grid · 343
1996 · Lance A. Bettencourt, Kevin Gwinner · International Journal of Service Industry Management · 320
2004 · Dirk Van den Poel, Wouter Buckinx · European Journal of Operational Research · 266
2005 · Edward C. Malthouse, Robert C. Blattberg · Journal of Interactive Marketing · 248
2001 · R.D. Lawrence, G.S. Almasi, et al. · Data Mining and Knowledge Discovery · 206
2012 · M.A.H. Farquad, Indranil Bose · Decision Support Systems · 185
2000 · Zbigniew W. Ras, Alicja Wieczorkowska · Lecture notes in computer science · 184
1995 · Sam Thangiah · CRC Press eBooks · 183
2011 · Antti Mutanen, Maija Ruska, et al. · IEEE Transactions on Power Delivery · 181
1999 · Agnès Durrande‐Moreau · International Journal of Service Industry Management · 172
2003 · Bart Baesens, Geert Verstraeten, et al. · European Journal of Operational Research · 161
2014 · Thomas Grubinger, Achim Zeileis, et al. · Journal of Statistical Software · 159
2018 · Jutta Degele, Anna Gorr, et al. · IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC) · 142
2016 · Aslıhan Dursun, Meltem Caber · Tourism Management Perspectives · 141
1997 · C.S. Chen, J.C. Hwang, et al. · IEEE Transactions on Power Systems · 139
2002 · S.R. Thangiah, K.E. Nygard, et al. · 134
2018 · Yong Wang, Yong Wang, et al. · Expert Systems with Applications · 130
1990 · David M. Szymanski, Gilbert A. Churchill · Journal of Marketing Research · 130
2016 · Joaquim L. Viegas, Susana M. Vieira, et al. · Energy · 128
2021 · Houming Fan, Houming Fan, et al. · Computers & Operations Research · 127
2019 · Omid Motlagh, Adam Berry, et al. · Applied Energy · 127
2014 · Claudia Archetti, M. Grazia Speranza, et al. · Society for Industrial and Applied Mathematics eBooks · 125
Works count: 3,381
Citation count: 21,290
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