Get started
Keyword

customer data analysis

Description: The examination of customer-related data to understand behavior and support decisions in marketing, customer relationship management, and business operations.
OpenAlex ID: keywords/customer-data-analysis
Gaining customer knowledge through analytical CRM
2005 · Mark Xu, John Walton · Industrial Management & Data Systems · 324
Improving customer satisfaction, loyalty, and profit: an integrated measurement and management system
2001 · Choice Reviews Online · 231
CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions
2010 · Peter C. Verhoef, Rajkumar Venkatesan, et al. · Journal of Interactive Marketing · 160
Building bridges for personalization: A process model for marketing
2006 · Jari Vesanen, Mika Raulas · Journal of Interactive Marketing · 154
The Evolution of Continuous Experimentation in Software Product Development: From Data to a Data-Driven Organization at Scale
2017 · Aleksander Fabijan, Pavel Dmitriev, et al. · IEEE/ACM International Conference on Software Engineering (ICSE) · 138
Artificial Intelligence for Marketing: Practical Applications
2017 · Jim Sterne · 76
Marketing one‐to‐one and its dependence on knowledge discovery in databases
1998 · Dennis A. Pitta · Journal of Consumer Marketing · 67
Handbuch Data Mining im Marketing.
2002 · Ralf Walther · Künstliche Intell. · 62
Brand‐building: finding the touchpoints that count
2005 · Suzanne Hogan, Eric Almquist, et al. · Journal of Business Strategy · 58
Principles of Direct And Database Marketing
1998 · Alan Tapp · 53
Handbuch Data Mining im Marketing : knowledge discovery in marketing databases
2001 · Hajo Hippner, Ulrich Küsters, et al. · 52
Using data mining for customer satisfaction research
2002 · Michael Scott Garver · 48
Data Mining and Knowledge Discovery
2004 · Andi Baritchi · IGI Global eBooks · 46
Artificial intelligence and family businesses: a systematic literature review
2024 · Deepak Kumar, Vanessa Ratten · Journal of Family Business Management · 45
Realtime Fraud Detection in the Banking Sector Using Data Mining Techniques/Algorithm
2016 · S.N. John, C. Anele, et al. · International Conference on Computational Science and Computational Intelligence (CSCI) · 40
Critical Success Factors for Implementing CRM Using Data Mining
2008 · Jayanti Ranjan, Vishal Bhatnagar · Interscience Management Review · 39
Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications
2018 · Beatriz Nery Rodrigues Chagas, Julio Augusto Nogueira Viana, et al. · IEEE/WIC/ACM International Conference on Web Intelligence · 37
An approach for the identification of cross-sell and up-sell opportunities using a financial services customer database
2007 · Maria Teresa Salazar, Tina Harrison, et al. · Journal of Financial Services Marketing · 35
Consequential factors of Big Data's Analytics Capability: how firms use data in the competitive scenario
2021 · Luis Hernan Contreras Pinochet, Guilherme de Camargo Belli Amorim, et al. · Journal of Enterprise Information Management · 33
Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends
2017 · Tammo H. A. Bijmolt, Peter C. Verhoef · International series in management science/operations research/International series in operations research & management science · 33
Do a value analysis of your customer base
1982 · Gordon Canning · Industrial Marketing Management · 32
A survey on customer relationship management
2017 · D. Prabha, R. Siva Subramanian · International Conference on Advanced Computing and Communication Systems (ICACCS) · 29
Customer knowledge management or consumer surveillance
2005 · Jennifer Rowley · Global Business and Economics Review · 29
The Effects of Artificial Intelligence on Digital Marketing
2023 · Priyanga G · ShodhKosh Journal of Visual and Performing Arts · 27
PDF
Artificial Intelligence in Strategic Foresight – Current Practices and Future Application Potentials
2021 · Patrick Brandtner, Marius Mates · 27
PDF
Works count: 1,264
Citation count: 3,175
Year
Topic
Type