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Keyword

early majority

Description: A group in diffusion-of-innovation theory that adopts an innovation after early adopters and before the late majority.
OpenAlex ID: keywords/early-majority
Crossing the chasm : marketing and selling disruptive products to mainstream customers
2014 · Geoffrey A. Moore · 1,150
Social network thresholds in the diffusion of innovations
1996 · Thomas W. Valente · Social Networks · 1,041
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Consumer attitudes towards domestic solar power systems
2005 · Adam Faiers, Charles Neame · Energy Policy · 405
Internet banking adoption among mature customers: early majority or laggards?
2003 · Minna Mattila, Heikki Karjaluoto, et al. · Journal of Services Marketing · 370
Managing the Next Wave of Enterprise Systems: Leveraging Lessons from ERP
2003 · Carol V. Brown, Iris Vessey · Journal of the Association for Information Systems · 237
Psychological and behavioral factors affecting electric vehicle adoption and satisfaction: A comparative study of early adopters in China and Korea
2019 · Wujin Chu, Meeja Im, et al. · Transportation Research Part D Transport and Environment · 222
The new product design process and design for environment
2000 · Robert Sroufe, Sime Curkovic, et al. · International Journal of Operations & Production Management · 146
Bridging the digital divide gap in BIM technology adoption
2018 · Kudirat Olabisi Ayinla, Zulfikar Adamu · Engineering Construction & Architectural Management · 133
The acceptance and diffusion of new consumer durables: differences between first and last adopters
1998 · Eva Martinez, Yolanda Polo, et al. · Journal of Consumer Marketing · 106
Diffusion of Innovation
2020 · José A. García‐Avilés · The International Encyclopedia of Media Psychology · 105
Mapping the benefits and costs associated with process innovation: The case of RFID adoption
2011 · Raluca Bunduchi, Clara Weisshaar, et al. · Technovation · 104
Does it matter being innovative: Teachers’ technology acceptance
2019 · Sacide Güzin Mazman Akar · Education and Information Technologies · 99
Innovativeness in product usage: A comparison of early adopters and early majority
1994 · S. Ram, Hyung‐Shik Jung · Psychology and Marketing · 92
The Status Of Bim Adoption On Six Continents
2015 · Wooyoung Jung, Ghang Lee · Zenodo (CERN European Organization for Nuclear Research) · 86
Policy Innovation Adoption Across the Diffusion Life Course
2020 · Daniel J. Mallinson · Policy Studies Journal · 79
Pursuing the Course from Research to Practice
2004 · Linda Dusenbury, William B. Hansen · Prevention Science · 74
Innovation and imitation effects' dynamics in technology adoption
2013 · Sang‐Gun Lee, Silvana Trimi, et al. · Industrial Management & Data Systems · 49
Gentrification and Schools: The Process of Integration When Whites Reverse Flight
2012 · Jennifer Burns Stillman · 39
The relationship between demographic and occupational variables, transformational leadership perceptions and individual innovativeness in nurses
2020 · Seda Sarıköse, Emine Türkmen · Journal of Nursing Management · 38
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Patent network based conjoint analysis for wearable device
2015 · Su Jung Jee, So Young Sohn · Technological Forecasting and Social Change · 36
Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation
2017 · Ashish Sood, V. Kumar · Journal of Marketing Research · 35
Exploring of the Relationship between Individual Innovativeness and Techno-pedagogical Education Competencies of Pre-service Teachers
2013 · Cem Çuhadar, Tuncer Bülbül, et al. · Trakya University's Institutional Open Access System (Trakya University) · 35
Classroom Response Systems Have Not “Crossed the Chasm”: Estimating Numbers of Chemistry Faculty Who Use Clickers
2012 · Mary E. Emenike, Thomas A. Holme · Journal of Chemical Education · 34
Diffusion of Innovations: How Adoption of New Technology Spreads in Society
2024 · Blessing Mbatha · Synthesis lectures on information concepts, retrieval, and services · 33
Accelerating acceptance.
2000 · G S DeCherney · PubMed · 30
Works count: 281
Citation count: 5,482
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