Keyword

export strategy

Description: An export strategy is a firm's plan for marketing and selling its products or services in foreign markets.

Primary topic: International Business and FDI (42%)

OpenAlex ID: keywords/export-strategy

Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures

1994 · S. Tamer Cavusgil, Shaoming Zou · Journal of Marketing · 2,153

The determinants of export performance: a review of the empirical literature between 1987 and 1997

1998 · Shaoming Zou, Simona Stan · International Marketing Review · 1,054

Firm-Level Export Performance Assessment: Review, Evaluation, and Development

2000 · C. S. Katsikeas, L. C. Leonidou, et al. · Journal of the Academy of Marketing Science · 893

A Resource‐Based Approach to the Study of Export Performance

2003 · Charles Dhanaraj, Paul W. Beamish · Journal of Small Business Management · 790

Export Strategies and Performance of Firms From Emerging Economies: Evidence From Brazil, Chile, and Mexico.

2000 · P. S. Aulakh, M. Kotabe, et al. · Academy of Management Journal · 766

The Impact of Export Strategy on Export Sales Performance

1985 · Robert G. Cooper, Elko J. Kleinschmidt · Journal of International Business Studies · 525

Export marketing strategy implementation, export marketing capabilities, and export venture performance

2011 · Neil A. Morgan, Constantine S. Katsikeas, et al. · Journal of the Academy of Marketing Science · 515

The Born Globals

2002 · Øystein Moen · International Marketing Review · 424

Internationalization of Small Firms: An Examination of Export Competitive Patterns, Firm Size, and Export Performance [*]

2000 · James A. Wolff, Timothy L. Pett · Journal of Small Business Management · 419

Firm‐level Determinants of Export Performance: A Meta‐analysis

1993 · Sylvie K. Chetty, R.T. Hamilton · International Marketing Review · 332

An analytical review of the factors stimulating smaller firms to export

2007 · Leonidas C. Leonidou, Constantine S. Katsikeas, et al. · International Marketing Review · 322

Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters

2002 · Anna Kaleka · Industrial Marketing Management · 295

Export promotion agencies: Do they work?

2009 · Daniel Lederman, Marcelo Olarreaga, et al. · Journal of Development Economics · 280

National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance

2011 · Leonidas C. Leonidou, Dayananda Palihawadana, et al. · Journal of International Marketing · 250

Key Factors for Successful Export Performance for Small Firms

2009 · Lance Eliot Brouthers, George Nakos, et al. · Journal of International Marketing · 243

Exchange rate volatility, international trade, and the value of exporting firms

1992 · Piet Sercu, Cynthia Vanhulle · Journal of Banking & Finance · 230

Multinationals without Advantages

1999 · Andrea Fosfuri, Massimo Motta · Scandinavian Journal of Economics · 221

Environment, strategy, structure, and performance in the context of export activity: An empirical study of Taiwanese manufacturing firms

1993 · Erdener Kaynak, Wellington Kang-yen Kuan · Journal of Business Research · 199

Export and domestic sales: their interrelationship and determinants

2005 · Robert Salomon, J. Myles Shaver · Strategic Management Journal · 196

Negative Country-of-Origin Effects: The Case of the New Russia

1994 · Johny K. Johansson, Ilkka A. Ronkainen, et al. · Journal of International Business Studies · 182

Key determinants of SMEs’ export performance: a resource-based view and contingency theory approach using potential mediators

2020 · Arsalan Safari, Ali Salman Saleh · Journal of Business and Industrial Marketing · 180

Foreign direct investments and spillovers through workers' mobility

1998 · Andréa Fosfuri, Massimo Motta, et al. · RePEc: Research Papers in Economics · 169

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Determinants of LDC Exporters' Performance: A Cross-National Study

1993 · Luis V. Dominguez, Carlos G. Sequeira · Journal of International Business Studies · 166

Sub-national institutions, firm strategies, and firm performance: A multilevel study of private manufacturing firms in Vietnam

2012 · Thang V. Nguyen, Ngoc T.B. Le, et al. · Journal of World Business · 158

Consumer animosity, economic hardship, and normative influence

2010 · Yu‐An Huang, Ian Phau, et al. · European Journal of Marketing · 157

Works count: 7,876

Citation count: 24,100