Keyword

franchising

Description: A business arrangement in which a franchisor grants another party the right to operate using its brand and business model under agreed terms.
Wikidata ID: wiki/Q171947
OpenAlex ID: keywords/franchising
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1984 · George John · Journal of Marketing Research · 984
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2012 · Marianne Fay, Stéphane Hallegatte · 631
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2009 · Advances in strategic management · 467
2001 · Olav Sorenson, Jesper B. Sørensen · Strategic Management Journal · 460
1997 · Edward P. Lazear · 455
Works count: 20,670
Citation count: 98,480
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