Get started
Keyword

loyalty programs

Description: Marketing schemes that reward customers for repeat purchases or engagement to encourage continued patronage of a business.
Wikidata ID: wiki/Q1426546
OpenAlex ID: keywords/loyalty-programs
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
2003 · Roland T. Rust, Katherine N. Lemon, et al. · Journal of Marketing · 2,148
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
2003 · Peter C. Verhoef · Journal of Marketing · 1,490
Application of data mining techniques in customer relationship management: A literature review and classification
2008 · E.W.T. Ngai, Li Xiu, et al. · Expert Systems with Applications · 1,266
On trying to study accounting in the contexts in which it operates
1983 · Anthony G. Hopwood · Accounting Organizations and Society · 1,089
Do Customer Loyalty Programs Really Work
1997 · Grahame R. Dowling, Mark Uncles · Sloan management review · 1,043
Customer loyalty and customer loyalty programs
2003 · Mark D. Uncles, Grahame R. Dowling, et al. · Journal of Consumer Marketing · 858
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
2002 · Ran Kivetz, Itamar Simonson · Journal of Marketing Research · 835
Loyalty programs and their impact on repeat-purchase loyalty patterns
1997 · Byron Sharp, Anne Sharp · International Journal of Research in Marketing · 791
Building and sustaining profitable customer loyalty for the 21st century
2004 · V. Kumar, Denish Shah · Journal of Retailing · 759
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
2003 · Youjae Yi, Hoseong Jeon · Journal of the Academy of Marketing Science · 732
Customer loyalty: the future of hospitality marketing
1999 · Stowe Shoemaker, Robert C Lewis · International Journal of Hospitality Management · 677
Loyalty: A strategic commitment
2003 · J Bowen · Cornell Hotel and Restaurant Administration Quarterly · 637
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
2007 · Yuping Liu · Journal of Marketing · 611
The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
2004 · Michael Lewis · Journal of Marketing Research · 534
Lasting customer loyalty: a total customer experience approach
2006 · Oswald A. Mascarenhas, Ram Kesavan, et al. · Journal of Consumer Marketing · 479
If you love something, let it go mobile: Mobile marketing and mobile social media 4x4
2011 · Andreas M. Kaplan · Business Horizons · 406
A Survey on Near Field Communication (NFC) Technology
2012 · Vedat Coskun, Busra Ozdenizci, et al. · Wireless Personal Communications · 391
Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status
2008 · Xavier Drèze, Joseph C. Nunes · Journal of Consumer Research · 371
Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty
2019 · Jiyoung Hwang, Laee Choi · Journal of Business Research · 363
The effects of loyalty programs on customer lifetime duration and share of wallet
2007 · Lars Meyer-Waarden · Journal of Retailing · 354
Consequences of customer loyalty to the loyalty program and to the company
2011 · Heiner Evanschitzky, B. Ramaseshan, et al. · Journal of the Academy of Marketing Science · 352
Perceived benefits of loyalty programs: Scale development and implications for relational strategies
2009 · Aîda Mimouni-Chaabane, Pierre Volle · Journal of Business Research · 341
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
2004 · Madhubalan Viswanathan, José Antonio Rosa, et al. · Journal of Marketing · 298
Customer Relationship Management: A Databased Approach
2005 · V. Kumar, Werner Reinartz · 288
Brand Loyalty Programs: Are They Shams?
2005 · Steven M. Shugan · Marketing Science · 286
Works count: 13,100
Citation count: 54,780
Year
Topic
Type