Keyword

new product diffusion

Description: The spread of awareness, adoption, and use of a new product among consumers or organizations over time.

Primary topic: Innovation Diffusion and Forecasting (68%)

OpenAlex ID: keywords/new-product-diffusion

New Product Diffusion Models in Marketing: A Review and Directions for Research

1991 · Vijay Mahajan, Eitan Muller, et al. · Springer eBooks · 2,088

Role of Product-Related Conversations in the Diffusion of a New Product

1967 · Johan Arndt · Journal of Marketing Research · 1,810

Opinion Leadership and Social Contagion in New Product Diffusion

2010 · Raghuram Iyengar, Christophe Van den Bulte, et al. · Marketing Science · 922

New Product Diffusion Models in Marketing: A Review and Directions for Research

1990 · Vijay Mahajan, Eitan Muller, et al. · Journal of Marketing · 915

New Product Diffusion Models in Marketing: A Review and Directions for Research

1990 · Vijay Mahajan, Eitan Muller, et al. · Journal of Marketing · 701

Entrenched Knowledge Structures and Consumer Response to New Products

2001 · C. Page Moreau, Donald R. Lehmann, et al. · Springer eBooks · 609

Agent-based simulation of innovation diffusion: a review

2011 · Elmar Kiesling, Markus Günther, et al. · Central European Journal of Operations Research · 529

The Process of Innovation and the Diffusion of Innovation

1967 · Thomas S. Robertson · Journal of Marketing · 509

Chapter 8 New-product diffusion models

1993 · Vijay Mahajan, Eitan Muller, et al. · Handbooks in operations research and management science · 482

Advertising and the Diffusion of New Products

1983 · Dan Horsky, Leonard S. Simon · Marketing Science · 454

Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test

2004 · Christophe Van den Bulte, Stefan Stremersch · Marketing Science · 434

Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models

1986 · V. Srinivasan, Charlotte H. Mason · Marketing Science · 430

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Word-of-Mouth Communication by the Innovator

1969 · James F. Engel, Robert J. Kegerreis, et al. · Journal of Marketing · 392

New-Product Diffusion Models

2003 · Robert Fildes · International Journal of Forecasting · 387

Diffusion of New Products: Empirical Generalizations and Managerial Uses

1995 · Vijay Mahajan, Eitan Muller, et al. · Marketing Science · 385

When Is a Disruptive Innovation Disruptive? *

2008 · Glen M. Schmidt, Cheryl T. Druehl · Journal of Product Innovation Management · 345

Investigating New Product Diffusion Across Products and Countries

2002 · Debabrata Talukdar, K. Sudhir, et al. · Marketing Science · 300

Models of New Product Diffusion Through Advertising and Word-of-Mouth

1978 · Joe A. Dodson, Eitan Muller · Management Science · 269

Problems in Predicting New Product Growth for Consumer Durables

1980 · Roger M. Heeler, Thomas P. Hustad · Management Science · 228

Cultural Influences on the Diffusion of New Products

2002 · Idil Sayrac Yaveroglu, Naveen Donthu · Journal of International Consumer Marketing · 220

New Product Diffusion Acceleration: Measurement and Analysis

2000 · Christophe Van den Bulte · Marketing Science · 210

Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion

2010 · Sinan Aral · Marketing Science · 205

Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities

2007 · Martin Schreier, Stefan Oberhauser, et al. · Marketing Letters · 202

Impact of a Late Entrant on the Diffusion of a New Product/Service

2000 · Trichy V. Krishnan, Frank M. Bass, et al. · Journal of Marketing Research · 200

Consumer learning and heterogeneity: Dynamics of demand for prescription drugs after patent expiration

2010 · Andrew T. Ching · International Journal of Industrial Organization · 189

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Works count: 748

Citation count: 21,330