Keyword

packaging shape

Description: Packaging shape is the three-dimensional form of a package, considered in product design and studies of consumer perception and purchasing behavior.

Primary topic: Consumer Packaging Perceptions and Trends (78%)

OpenAlex ID: keywords/packaging-shape

Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

2018 · Valentina Marques da Rosa, Charles Spence, et al. · International Journal of Consumer Studies · 98

Implicit communication of food product healthfulness through package design: A content analysis

2018 · Alexandra Festila, Polymeros Chrysochou · Journal of Consumer Behaviour · 84

Influence of packaging attributes on consumer evaluation of fresh cod

2017 · Morten Heide, Svein Ottar Olsen · Food Quality and Preference · 71

Pengaruh Desain Produk, Bentuk Kemasan Dan Bahan Kemasan Terhadap Minat Beli Konsumen (studi Kasus Teh Hijau Serbuk Tocha)

2016 · Alfin Nf Mufreni · 58

Signalling taste through packaging: The effects of shape and colour on consumers’ perceptions of cheeses

2022 · Nina Veflen, Carlos Velasco, et al. · Food Quality and Preference · 54

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Consumer Preference for Yogurt Packaging Design Using Conjoint Analysis

2022 · Fa Wang, Haifeng Wang, et al. · Sustainability · 49

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Consumers’ perception of usability of product packaging and impulse buying

2018 · Manijeh Bahrainizad, Azadeh Rajabi · Journal of Islamic marketing · 48

The Influence of the Product Package on Functional and Symbolic Associations of Brand Image

2009 · Gaëlle Pantin-Sohier · Recherche et Applications en Marketing (English Edition) · 48

L'influence du packaging sur les associations fonctionnelles et symboliques de l'image de marque

2009 · Gaëlle Pantin-Sohier · Recherche et Applications en Marketing (French Edition) · 46

Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

2023 · Haiying Wang, Muhamad Abdul Aziz Ab Gani, et al. · SAGE Open · 44

Innovation in Food Packaging

2014 · MOHAMMAD SHAFIUR RAHMAN · CRC Press eBooks · 37

Affective Consumer Requirements: A Case Study of Moisturizer Packaging

2006 · Brian Henson, Cathy Barnes, et al. · Concurrent Engineering · 37

I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products

2021 · Brigitta Plasek, Zoltán Lakner, et al. · Nutrients · 35

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The Influence of Color and Shape of Package Design on Consumer Preference: The Case of Orange Juice

2019 · Ravi Chitturi, Juan Carlos Londono, et al. · International Journal of Innovation and Economic Development · 30

Glass vs. Plastic: Affective Judgments of Food Packages After Visual and Haptic Exploration

2015 · S. Balzarotti, B. Maviglia, et al. · Procedia Manufacturing · 29

The Impacts of Product Packaging Elements on Brand Image and Purchase Intention — An Empirical Study of Phuc Long's Packaged Tea Products

2018 · Mai Ngoc Khuong, Nguyen Thi Huyen Tran · International Journal of Trade Economics and Finance · 28

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Cosmetic Packaging Design: A Case Study on Gender Distinction

2012 · Siripuk Ritnamkam, Nopadon Sahachaisaeree · Procedia - Social and Behavioral Sciences · 26

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The impact of affective design of product packaging upon consumer purchase decisions

2003 · Cathy Barnes, Christian Southee, et al. · 19

Impact of packaging shape and material on consumer expectations

2021 · Suzana Poslon, Dorotea Kovačević, et al. · Journal of Graphic Engineering and Design · 18

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Improving radio frequency heating uniformity in milled rice with different packaging shapes by changing temperature of forced air

2023 · Yuyang Cui, Xinmei Wang, et al. · Innovative Food Science & Emerging Technologies · 16

The Influence of Food Product Packaging Attributes in Purchase Decision: a Study Among Consumers in Penang, Malaysia

2012 · Siti Hasnah Hassan, Lee Wai Leng, et al. · 16

An Analysis of Cognitive˗based Design of Yogurt Product Packaging

2015 · Amalia Suzianti, Stephanie Rengkung, et al. · International Journal of Technology · 15

Color aesthetics in cultural and creativive packaging designs

2023 · Lungwen Kuo, Ziwen Pan, et al. · Multimedia Tools and Applications · 13

Influencing Healthy Food Choice through Multisensory Packaging Design

2018 · Anna Fenko · Springer eBooks · 13

The Importance of Take-Out Food Packaging Attributes: Conjoint Analysis and Quality Function Deployment Approach

2014 · Dyah Lestari Widaningrum · EPJ Web of Conferences · 13

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Works count: 315

Citation count: 1,164