Keyword

product complexity

Description: The degree of intricacy in a product’s features, components, or interactions, studied in product development, manufacturing, and consumer decision-making.

Primary topic: Product Development and Customization (25%)

OpenAlex ID: keywords/product-complexity

Consumer Switching Costs: A Typology, Antecedents, and Consequences

2003 · Thomas A. Burnham, Judy K. Frels, et al. · Journal of the Academy of Marketing Science · 1,855

Product complexity, innovation and industrial organisation

1998 · Mike Hobday · Research Policy · 1,043

Risk in supply networks

2003 · Christine Harland, Richard Brenchley, et al. · Journal of Purchasing and Supply Management · 913

Value chains, networks and clusters: reframing the global automotive industry

2008 · T. Sturgeon, J. Van Biesebroeck, et al. · Journal of Economic Geography · 885

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Making sense of 3-D printing: Creating a map of additive manufacturing products and services

2014 · Brett P. Conner, Guha P. Manogharan, et al. · Additive manufacturing · 752

The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis

1985 · Erin Anderson · Marketing Science · 735

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

2005 · Debora Viana Thompson, Rebecca W. Hamilton, et al. · Journal of Marketing Research · 705

The need for new paradigms for complex projects

1999 · T.M Williams · International Journal of Project Management · 692

Sourcing By Design: Product Complexity and the Supply Chain

2001 · Sharon Novak, Steven D. Eppinger · Management Science · 670

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The Effect of Project and Process Characteristics on Product Development Cycle Time

1997 · Abbie Griffin · Journal of Marketing Research · 621

The performance impact of supply chain agility and supply chain adaptability: the moderating effect of product complexity

2014 · Dominik Eckstein, Matthias Goellner, et al. · International Journal of Production Research · 581

A New Metrics for Countries' Fitness and Products' Complexity

2012 · Andrea Tacchella, Matthieu Cristelli, et al. · Scientific Reports · 570

The Effect of Novel Attributes on Product Evaluation

2001 · Ashesh Mukherjee, Wayne D. Hoyer · Journal of Consumer Research · 500

Location branding: A study of the branding practices of 12 English cities

2001 · G Hankinson · Journal of Brand Management · 443

Engineering change: an overview and perspective on the literature

2010 · T. A. W. Jarratt, C. M. Eckert, et al. · Research in Engineering Design · 420

Methodische Entwicklung technischer Produkte

2009 · Udo Lindemann · Springer eBooks · 398

The impact of knowledge transfer and complexity on supply chain flexibility: A knowledge-based view

2013 · Constantin Blome, Tobias Schoenherr, et al. · International Journal of Production Economics · 383

Structural Complexity Management

2008 · Udo Lindemann, Maik Maurer, et al. · Springer eBooks · 375

Product complexity and economic development

2011 · Jesus Felipe, Utsav Kumar, et al. · Structural Change and Economic Dynamics · 372

Product Innovativeness and Entry Strategy: Impact on Cycle Time and Break‐even Time

1995 · Abdul Ali, Robert Krapfel, et al. · Journal of Product Innovation Management · 330

Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior

1989 · Daniel H. McQuiston · Journal of Marketing · 302

Measuring the Intangibles: A Metrics for the Economic Complexity of Countries and Products

2013 · Matthieu Cristelli, Andrea Gabrielli, et al. · PLoS ONE · 295

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Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis

1991 · Marjorie Wall, John Liefeld, et al. · Journal of the Academy of Marketing Science · 284

Trade, Law, and Product Complexity

2006 · Daniel Berkowitz, Johannes Moenius, et al. · The Review of Economics and Statistics · 269

Reliability in Automotive and Mechanical Engineering

2008 · Bernd Bertsche · Springer eBooks · 266

Works count: 2,693

Citation count: 39,740