Keyword

product diffusion

Description: The spread and adoption of a product among consumers or organizations over time, often shaped by information, markets, and network effects.
OpenAlex ID: keywords/product-diffusion
2009 · Wenjing Duan, Bin Gu, et al. · MIS Quarterly · 483
2008 · Atalay Atasu, V. Daniel R. Guide, et al. · Production and Operations Management · 414
1995 · Eric A. Greenleaf, Donald R. Lehmann · Springer eBooks · 409
2016 · Chengtao Wang, Liang Wang, et al. · Journal of the American Chemical Society · 351
1984 · E.Lennart Sjöberg, David T. Rickard · Geochimica et Cosmochimica Acta · 230
2009 · Katrin Talke, Sören Salomo, et al. · Journal of Product Innovation Management · 226
2007 · S.A. Delre, W. Jager, et al. · Journal of Business Research · 199
2009 · Desmond Lam, Alvin Lee, et al. · Journal of International Marketing · 187
2022 · Chengtao Wang, Wei Fang, et al. · Nature Nanotechnology · 170
2008 · Deepa Chandrasekaran, Gerard J. Tellis · Marketing Science · 157
2013 · Elke Verheyen, Changbum Jo, et al. · Journal of Catalysis · 148
2009 · Ramkumar Janakiraman, Catarina Sismeiro, et al. · Journal of Marketing Research · 140
2010 · Naibo Chu, Jinqu Wang, et al. · Chemistry of Materials · 130
1999 · Scott W. Rowlinson, Brenda C. Crews, et al. · Journal of Biological Chemistry · 128
2018 · Ningmu Zou, Xiaochun Zhou, et al. · Nature Chemistry · 126
2019 · Qiang Fu, Xinhe Bao · Nature Catalysis · 122
2012 · Edward Elgar Publishing eBooks · 115
1996 · Jinn-Tsair Teng, Gerald L. Thompson · European Journal of Operational Research · 110
2013 · Hakyeon Lee, Sang Gook Kim, et al. · Technological Forecasting and Social Change · 99
2005 · Jongsu Lee, Jongsu Lee, et al. · Technological Forecasting and Social Change · 91
Works count: 816
Citation count: 11,470
Year
Topic
Type