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Keyword

reference prices

Description: Prices consumers use as benchmarks when evaluating a product's price, often shaped by prior prices, expectations, or competing offers.
Wikidata ID: wiki/Q28003232
OpenAlex ID: keywords/reference-prices
The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
1998 · Dhruv Grewal, Kent B. Monroe, et al. · Journal of Marketing · 1,298
Prospect theory, mental accounting, and momentum
2005 · Mark Grinblatt, Bing Han · Journal of Financial Economics · 1,032
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Price, Product Information, and Purchase Intention: An Empirical Study
1994 · T.-Z. Chang, A. R. Wildt · Journal of the Academy of Marketing Science · 1,003
A Reference Price Model of Brand Choice for Frequently Purchased Products
1986 · Russell S. Winer · Journal of Consumer Research · 934
Reference Price Research: Review and Propositions
2005 · Tridib Mazumdar, S.P. Raj, et al. · Journal of Marketing · 840
Empirical Generalizations from Reference Price Research
1995 · Gurumurthy Kalyanaram, Russell S. Winer · Marketing Science · 792
Contextual and Temporal Components of Reference Price
1994 · K. N. Rajendran, Gerard J. Tellis · Journal of Marketing · 522
The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search
1988 · Joel E. Urbany, William O. Bearden, et al. · Journal of Consumer Research · 488
Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers
2000 · Ziv Carmon, Dan Ariely · Journal of Consumer Research · 482
A Comparative Analysis of Reference Price Models
1997 · Richard A. Briesch, Lakshman Krishnamurthi, et al. · Journal of Consumer Research · 475
Dynamic Pricing Strategies with Reference Effects
2007 · Ioana Popescu, Yaozhong Wu · Operations Research · 449
An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods
1994 · Gurumurthy Kalyanaram, John D. C. Little · Journal of Consumer Research · 448
An Empirical Analysis of Internal and External Reference Prices Using Scanner Data
1992 · Glenn E. Mayhew, Russell S. Winer · Journal of Consumer Research · 429
Remembering versus Knowing: Issues in Buyers' Processing of Price Information
1999 · K. B. Monroe, A. Y. Lee · Journal of the Academy of Marketing Science · 420
The effect of reference point prices on mergers and acquisitions
2012 · Malcolm Baker, Xin Pan, et al. · Journal of Financial Economics · 412
The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
2002 · Bruce L Alford, Abhijit Biswas · Journal of Business Research · 381
Contextual Effects of Reference Prices in Retail Advertisements
1991 · Abhijit Biswas, Edward A. Blair · Journal of Marketing · 370
Reference Prices, Costs, and Nominal Rigidities
2011 · Martin Eichenbaum, Nir Jaimovich, et al. · American Economic Review · 354
Supply chain coordination through cooperative advertising with reference price effect
2012 · Juan Zhang, Qinglong Gou, et al. · Omega · 334
A Range Theory Account of Price Perception
1999 · Chris Janiszewski, Donald R. Lichtenstein · Journal of Consumer Research · 333
A Meta-Analysis of the Impact of Price Presentation on Perceived Savings
2002 · Aradhna Krishna, Richard Briesch, et al. · Springer eBooks · 292
Measuring the Price Knowledge Shoppers Bring to the Store
2002 · Marc Vanhuele, Xavier Drèze · Journal of Marketing · 287
Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions
1992 · Lakshman Krishnamurthi, Tridib Mazumdar, et al. · Journal of Consumer Research · 282
An Analysis of Price vs. Revenue Protection: Government Subsidies in the Agriculture Industry
2018 · Saed Alizamir, Foad Iravani, et al. · Management Science · 264
Update of the Dutch manual for costing studies in health care
2017 · Tim A. Kanters, Clazien A. M. Bouwmans, et al. · PLoS ONE · 261
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Works count: 1,923
Citation count: 29,640
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