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Keyword

value proposition

Description: A statement of the value a product, service, or organization offers to customers and the reasons they may choose it.
Wikidata ID: wiki/Q11700776
OpenAlex ID: keywords/value-proposition
Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers
2010 · Alexander Osterwalder, Yves Pigneur · Journal of International Crisis and Risk Communication Research · 6,880
On value and value co-creation: A service systems and service logic perspective
2008 · Stephen L. Vargo, Paul P. Maglio, et al. · European Management Journal · 3,154
Smart tourism: foundations and developments
2015 · Ulrike Gretzel, Marianna Sigala, et al. · Electronic Markets · 2,547
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Business models for sustainable innovation: state-of-the-art and steps towards a research agenda
2012 · Frank Boons, Florian Lüdeke-Freund · Journal of Cleaner Production · 2,459
The business model ontology a proposition in a design science approach
2004 · Osterwalder, Alexander · reroDoc Digital Library · 1,931
Open R&D and open innovation: exploring the phenomenon
2009 · Ellen Enkel, Oliver Gassmann, et al. · R and D Management · 1,820
Building Social Business Models: Lessons from the Grameen Experience
2010 · Muhammad Yunus, Bertrand Moingeon, et al. · Long Range Planning · 1,464
The loyalty effect: The hidden force behind growth, profits, and lasting value
1996 · Frederick F. Reinchheld · Long Range Planning · 1,430
Fundamentals of service science
2007 · Paul P. Maglio, Jim Spohrer · Journal of the Academy of Marketing Science · 1,358
Business models and supply chains for the circular economy
2018 · Martin Geissdoerfer, Sandra Naomi Morioka, et al. · Journal of Cleaner Production · 1,337
The product market and the market for “ideas”: commercialization strategies for technology entrepreneurs
2003 · Joshua S. Gans, Scott Stern · Research Policy · 1,296
The role of knowledge management in innovation
2007 · Marina du Plessis · Journal of Knowledge Management · 1,183
Digital transformation: opportunities to create new business models
2012 · Saul J. Berman · Strategy and Leadership · 1,137
Digitalization and its influence on business model innovation
2018 · Michael Rachinger, Romana Rauter, et al. · Journal of Manufacturing Technology Management · 1,088
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Towards a new taxonomy of circular economy business models
2017 · Andrea Urbinati, Davide Chiaroni, et al. · Journal of Cleaner Production · 973
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Measuring the strategic readiness of intangible assets.
2004 · Robert S Kaplan, David P Norton · PubMed · 970
Co-creating value for luxury brands
2009 · Caroline Tynan, Sally McKechnie, et al. · Journal of Business Research · 963
Creating Strategic Business Value from Big Data Analytics: A Research Framework
2018 · Varun Grover, Roger H.L. Chiang, et al. · Journal of Management Information Systems · 959
A strategy for human factors/ergonomics: developing the discipline and profession
2012 · Jan Dul, Ralph Bruder, et al. · Ergonomics · 928
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Service as business logic: implications for value creation and marketing
2011 · Christian Grönroos, Annika Ravald · Journal of service management · 895
Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing
2006 · David Ballantyne, Richard J. Varey · Marketing Theory · 800
Unpacking the Difference Between Digital Transformation and IT-Enabled Organizational Transformation
2021 · Lauri Wessel, Abayomi Baiyere, et al. · Journal of the Association for Information Systems · 773
Innovation through institutionalization: A service ecosystems perspective
2014 · Stephen L. Vargo, Heiko Wieland, et al. · Industrial Marketing Management · 772
A value mapping tool for sustainable business modelling
2013 · Nancy Bocken, Samuel Short, et al. · Corporate Governance · 705
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The industrial dynamics of Open Innovation—Evidence from the transformation of consumer electronics
2005 · Jens Frøslev Christensen, Michael Holm Olesen, et al. · Research Policy · 696
Works count: 15,110
Citation count: 135,500
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