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Young Consumers Insight and Ideas for Responsible Marketers

ISSNs: 1747-3616, 1758-7212
Source type: journal
Fully OA: No
DOAJ: No
OpenAlex ID: S46472734
Influence of social media marketing communications on young consumers’ attitudes
2017 · Rodney Graeme Duffett · Young Consumers Insight and Ideas for Responsible Marketers · 430
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Exploring ethical consumption of generation Z: theory of planned behaviour
2022 · Elmira Djafarova, Sophie Foots · Young Consumers Insight and Ideas for Responsible Marketers · 318
Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers
2020 · Christina Bucknell Bossen, Rita Kottasz · Young Consumers Insight and Ideas for Responsible Marketers · 303
Behavioural intention to adopt mobile banking among the millennial generation
2016 · Evon Tan, Jasmine Leby Lau · Young Consumers Insight and Ideas for Responsible Marketers · 252
Me first, then the environment: young Millennials as green consumers
2018 · Iman Naderi, Eric Van Steenburg · Young Consumers Insight and Ideas for Responsible Marketers · 234
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
2013 · Kara Chan, Yu Leung Ng, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 225
Encouraging brand loyalty in fickle generation Y consumers
2012 · Violet Lazarevic · Young Consumers Insight and Ideas for Responsible Marketers · 203
Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy
2020 · Pallavi Chaturvedi, Kushagra Kulshreshtha, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 197
Binge watching and college students: motivations and outcomes
2017 · Swati Panda, Satyendra C. Pandey · Young Consumers Insight and Ideas for Responsible Marketers · 190
RETRACTED: Value orientation, green attitude and green behavioral intentions: an empirical investigation among young consumers
2019 · Pradeep Kautish, Rajesh Sharma · Young Consumers Insight and Ideas for Responsible Marketers · 173
Determinants of green product buying decision among young consumers in Malaysia
2019 · Christine Nya Ling Tan, Adedapo Oluwaseyi Ojo, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 166
The emergence of virtual influencers: a shift in the influencer marketing paradigm
2023 · Anand Jhawar, Prashant Kumar, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 163
Second-hand clothing shopping among college students: the role of psychographic characteristics
2015 · Ruoh-Nan Yan, Su Yun Bae, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 151
Materialistic values and green apparel purchase intention among young Vietnamese consumers
2019 · Mai Thi Tuyet Nguyen, Linh Hoang Nguyen, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 150
Measuring young consumers’ sustainable consumption behavior: development and validation of the YCSCB scale
2017 · Daniel Fischer, Tina Böhme, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 150
Social comparison, materialism, and compulsive buying based on stimulus-response-model: a comparative study among adolescents and young adults
2018 · Tahir Islam, Zaryab Sheikh, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 148
Children's influence on and participation in the family decision process during food buying
2007 · Maria Kümpel Nørgaard, Karen Bruns, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 141
The influence of public self‐consciousness and materialism on young consumers' compulsive buying
2008 · Yingjiao Xu · Young Consumers Insight and Ideas for Responsible Marketers · 134
“Bend it like Beckham”: the influence of sports celebrities on young adult consumers
2010 · Steve Dix, Ian Phau, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 127
Children as co‐decision makers in the family? The case of family holidays
2007 · Malene Gram · Young Consumers Insight and Ideas for Responsible Marketers · 126
How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry
2010 · Ike‐Elechi Ogba, Rebecca Johnson · Young Consumers Insight and Ideas for Responsible Marketers · 124
The influence of personality trait and demographics on financial decision making among Generation Y
2013 · Joyce K.H. Nga, Leong Ken Yien · Young Consumers Insight and Ideas for Responsible Marketers · 118
Children’s bonding with popular YouTube vloggers and their attitudes toward brand and product endorsements in vlogs: an explorative study
2019 · Frans Folkvord, Kirsten Elizabeth Bevelander, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 113
Dependency on smartphone and the impact on purchase behaviour
2011 · Ding Hooi Ting, Suet Fong Lim, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 112
Uncovering retail shopping motives of Indian youth
2007 · Pavleen Kaur, Raghbir Singh · Young Consumers Insight and Ideas for Responsible Marketers · 112
Works count: 969
Citation count: 18,830
H-index: 61
I10-index: 463
2yr mean citedness: 6.273
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