Marketing
Subfield
Description: study and process of promoting, distributing, and selling products or services to customers
Topics (children) American History and Culture, Consumer Behavior and Marketing Influence, Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Packaging Perceptions and Trends +10 more
Related subfields (siblings) Accounting, Business and International Management, Industrial relations, Management Information Systems, Management of Technology and Innovation +3 more
Field (parent): Business, Management and Accounting
Domain: Social Sciences
Works count: 692,800
Citations count: 6,637,000
Cultures and Organizations: Software of the Mind.
1993 · Harry C. Triandis, Geert Hofstede · Administrative Science Quarterly
Advances in Consumer Research
2014 · Cornelia C Otnes, Rui Zhu, et al.
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 · Kevin Lane Keller · Journal of Marketing