Marketing
Description: study and process of promoting, distributing, and selling products or services to customers
Alternate names: mktg, PR, public relations, publicity, communications, promotion, sales
Child topics: Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business, Service and Product Innovation, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Copyright and Intellectual Property, Customer churn and segmentation, Sharing Economy and Platforms, American History and Culture, Consumer Perception and Purchasing Behavior, Marketing and Advertising Strategies, Consumer Packaging Perceptions and Trends, Consumer Behavior and Marketing Influence, Securities Regulation and Market Practices, Management, Economics, and Public Policy
Sibling subfields: General Agricultural and Biological Sciences, Agronomy and Crop Science, Animal Science and Zoology, Aquatic Science, Ecology, Evolution, Behavior and Systematics, Food Science, Forestry, Horticulture, Insect Science, Plant Science, Soil Science, General Arts and Humanities, History, Language and Linguistics, Archeology, Classics, Conservation, History and Philosophy of Science, Literature and Literary Theory, Museology, Music, Philosophy, Religious studies, Visual Arts and Performing Arts, Aging, Biochemistry, Biophysics, Biotechnology, Cancer Research, Cell Biology, Clinical Biochemistry, Developmental Biology, Endocrinology, Genetics, Molecular Biology, Molecular Medicine, Physiology, Structural Biology, Accounting, Business and International Management, Management Information Systems, Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Strategy and Management, Tourism, Leisure and Hospitality Management, Industrial relations, Bioengineering, Catalysis, Chemical Health and Safety, Filtration and Separation, Fluid Flow and Transfer Processes, Process Chemistry and Technology, Analytical Chemistry, Electrochemistry, Inorganic Chemistry, Organic Chemistry, Physical and Theoretical Chemistry, Spectroscopy, Artificial Intelligence, Computational Theory and Mathematics, Computer Graphics and Computer-Aided Design, Computer Networks and Communications, Computer Science Applications, Computer Vision and Pattern Recognition, Hardware and Architecture, Human-Computer Interaction, Information Systems, Signal Processing, Software, General Decision Sciences, Information Systems and Management, Management Science and Operations Research, Statistics, Probability and Uncertainty, Atmospheric Science, Earth-Surface Processes, Geochemistry and Petrology, Geology, Geophysics, Oceanography, Paleontology, Space and Planetary Science, General Economics, Econometrics and Finance, Economics and Econometrics, Finance, General Energy, Energy Engineering and Power Technology, Fuel Technology, Nuclear Energy and Engineering, Renewable Energy, Sustainability and the Environment, General Engineering, Aerospace Engineering, Automotive Engineering, Biomedical Engineering, Civil and Structural Engineering, Computational Mechanics, Control and Systems Engineering, Electrical and Electronic Engineering, Industrial and Manufacturing Engineering, Mechanical Engineering, Mechanics of Materials, Ocean Engineering, Safety, Risk, Reliability and Quality, Media Technology, Building and Construction, Architecture, Ecological Modeling, Ecology, Environmental Chemistry, Environmental Engineering, Global and Planetary Change, Health, Toxicology and Mutagenesis, Management, Monitoring, Policy and Law, Nature and Landscape Conservation, Pollution, Waste Management and Disposal, Water Science and Technology, Applied Microbiology and Biotechnology, Immunology, Microbiology, Parasitology, Virology, General Materials Science, Biomaterials, Ceramics and Composites, Electronic, Optical and Magnetic Materials, Materials Chemistry, Metals and Alloys, Polymers and Plastics, Surfaces, Coatings and Films, Algebra and Number Theory, Applied Mathematics, Computational Mathematics, Discrete Mathematics and Combinatorics, Geometry and Topology, Mathematical Physics, Modeling and Simulation, Numerical Analysis, Statistics and Probability, Theoretical Computer Science, Anatomy, Anesthesiology and Pain Medicine, Biochemistry, Cardiology and Cardiovascular Medicine, Critical Care and Intensive Care Medicine, Complementary and alternative medicine, Dermatology, Emergency Medicine, Endocrinology, Diabetes and Metabolism, Epidemiology, Family Practice, Gastroenterology, Genetics, Geriatrics and Gerontology, Health Informatics, Hematology, Hepatology, Immunology and Allergy, Internal Medicine, Infectious Diseases, Microbiology, Nephrology, Neurology, Obstetrics and Gynecology, Oncology, Ophthalmology, Orthopedics and Sports Medicine, Otorhinolaryngology, Pathology and Forensic Medicine, Pediatrics, Perinatology and Child Health, Pharmacology, Physiology, Psychiatry and Mental health, Public Health, Environmental and Occupational Health, Pulmonary and Respiratory Medicine, Radiology, Nuclear Medicine and Imaging, Rehabilitation, Reproductive Medicine, Rheumatology, Surgery, Transplantation, Urology, Behavioral Neuroscience, Biological Psychiatry, Cellular and Molecular Neuroscience, Cognitive Neuroscience, Developmental Neuroscience, Endocrine and Autonomic Systems, Neurology, Sensory Systems, Issues, ethics and legal aspects, Leadership and Management, Nutrition and Dietetics, Research and Theory, Drug Discovery, Pharmaceutical Science, Pharmacology, Toxicology, Acoustics and Ultrasonics, Astronomy and Astrophysics, Condensed Matter Physics, Instrumentation, Nuclear and High Energy Physics, Atomic and Molecular Physics, and Optics, Radiation, Statistical and Nonlinear Physics, General Psychology, Applied Psychology, Clinical Psychology, Developmental and Educational Psychology, Experimental and Cognitive Psychology, Neuropsychology and Physiological Psychology, Social Psychology, General Social Sciences, Archeology, Development, Education, Geography, Planning and Development, Health, Human Factors and Ergonomics, Law, Library and Information Sciences, Linguistics and Language, Safety Research, Sociology and Political Science, Transportation, Anthropology, Communication, Cultural Studies, Demography, Gender Studies, Life-span and Life-course Studies, Political Science and International Relations, Public Administration, Urban Studies, Equine, Small Animals, General Dentistry, Oral Surgery, Orthodontics, Periodontics, General Health Professions, Complementary and Manual Therapy, Emergency Medical Services, Health Information Management, Medical Laboratory Technology, Medical Terminology, Occupational Therapy, Pharmacy, Physical Therapy, Sports Therapy and Rehabilitation, Radiological and Ultrasound Technology, Speech and Hearing
Parent field: Business, Management and Accounting
Domain: Social Sciences
OpenAlex ID: subfields/1406