Digital Marketing and Social Media
Description: This cluster of papers explores the impact of social media on consumer behavior, focusing on electronic word-of-mouth, consumer engagement, online reviews, brand communities, influencer marketing, customer relationship management, online branding, user-generated content, and marketing analytics. It delves into the motivations and consequences of consumer interactions in virtual communities and the role of social media in shaping brand perceptions and purchase intentions.
Characteristic keywords: social media marketing, digital marketing, influencer marketing, Instagram, customer engagement, brand awareness, electronic word of mouth, online advertising, online reviews, internet marketing, social media influencers, digital marketing strategy, content marketing, search engine optimization, word of mouth, social media advertising, email marketing, brand communication, social media engagement, brand engagement, social commerce, viral marketing, personal branding, social media strategy, mobile marketing
Sibling topics: Diverse Aspects of Tourism Research, Political Conflict and Governance, Education, sociology, and vocational training, Migration, Refugees, and Integration, Sociology and Education Studies, Social and Intergroup Psychology, Criminal Justice and Corrections Analysis, Migration and Labor Dynamics, Impact of Technology on Adolescents, Income, Poverty, and Inequality, Crime Patterns and Interventions, Racial and Ethnic Identity Research, Work-Family Balance Challenges, Disaster Management and Resilience, Chinese history and philosophy, Access Control and Trust, Terrorism, Counterterrorism, and Political Violence, Information Systems Theories and Implementation, Corruption and Economic Development, Privacy, Security, and Data Protection, Nonprofit Sector and Volunteering, Misinformation and Its Impacts, Digital Games and Media, Jewish and Middle Eastern Studies, Social Capital and Networks, Evolutionary Game Theory and Cooperation, Asian Studies and History, Sex work and related issues, Critical Race Theory in Education, Sport and Mega-Event Impacts, French Urban and Social Studies, Climate Change Communication and Perception, Children's Rights and Participation, Religion and Society Interactions, Survey Methodology and Nonresponse, Risk Perception and Management, Urban, Neighborhood, and Segregation Studies, Workplace Violence and Bullying, South African History and Culture, Conflict Management and Negotiation, Intergenerational Family Dynamics and Caregiving, Political Economy and Marxism, Transboundary Water Resource Management, Irish and British Studies, Crime, Illicit Activities, and Governance, Educator Training and Historical Pedagogy, Social and Cultural Dynamics, Participatory Visual Research Methods, Qualitative Research Methods and Ethics, Intergenerational and Educational Inequality Studies, Race, Identity, and Education in Brazil, Place Attachment and Urban Studies, Cultural Competency in Health Care, Canadian Identity and History, Contemporary Sociological Theory and Practice, Environmental Justice and Health Disparities, Peacebuilding and International Security, Emotional Labor in Professions, Foucault, Power, and Ethics, Political Theology and Sovereignty, Feminist Epistemology and Gender Studies, Italian Fascism and Post-war Society, Cuban History and Society, Critical Theory and Philosophy, Arctic and Russian Policy Studies, Delphi Technique in Research, Digital Economy and Work Transformation, Social Acceptance of Renewable Energy, Australian History and Society, Education and Digital Technologies, Latin American socio-political dynamics, African studies and sociopolitical issues, Halal products and consumer behavior, Climate Change, Adaptation, Migration, Focus Groups and Qualitative Methods, Central European national history, Migration, Ethnicity, and Economy, Doping in Sports, Youth Education and Societal Dynamics, Multimedia Communication and Technology, Weber, Simmel, Sociological Theory, Race, History, and American Society, Hong Kong and Taiwan Politics, Consumer Behavior and Market Dynamics, Emile Durkheim and Sociology, Social Power and Status Dynamics, Globalization and Cultural Identity, Conflict, Peace, and Violence in Colombia, Inclusion and Disability in Education and Sport, Critical Realism in Sociology, Economic and Social Development, Names, Identity, and Discrimination Research, Religion and Society in Latin America, Sociology and Education in Brazil, Regional Development and Environment, Peace and Human Rights Education, Zygmunt Bauman's Sociology, COVID-19 Prevention and Impact, Human Rights and Development, Youth Culture and Social Dynamics, Qualitative Comparative Analysis Research, Global Security and Public Health, Religion, Ecology, and Ethics, China's Ethnic Minorities and Relations, Torture, Ethics, and Law, Political and Social Dynamics in Chile and Latin America, Conferences and Exhibitions Management, Middle East Politics and Society, Theological Perspectives and Practices, Philosophy and Social Theory, Hydropower, Displacement, Environmental Impact, Communism, Protests, Social Movements, Community-based Tourism Development and Sustainability, African Studies and Ethnography, German Social Sciences and History, Socioeconomic Development in Asia, Physical Education and Sports Studies, Contemporary Social and Educational Issues, Geography and Education Methods, Sociology and Cultural Identity Studies, Ukrainian Cultural and Linguistic Studies, Korean Peninsula Historical and Political Studies, Economic and Social Issues, Criminal Law and Policy, Social and Cultural Studies, Educational Theory and Curriculum Studies, Anarchism and Radical Politics, Ottoman Empire History and Society, Decadence, Literature, and Society, Religion, Society, and Development, Environmental, Ecological, and Cultural Studies, Social and Political Issues, Gender, Health, and Social Inequality, Psychosocial Factors Impacting Youth, Cambodian History and Society, Migration, Identity, and Health, German legal, social, and political studies, Diverse Applied Research Studies, Brazilian cultural history and politics, Socioeconomic Development in MENA, Family Support in Illness, Cyprus History, Politics, Society, New Caledonia Indigenous Studies, Stalking, Cyberstalking, and Harassment, Literary and Cultural Studies, Homicide, Infanticide, and Child Abuse, Society, Economy, and Ethics Research, Health, Education, and Cultural Studies, Social and Economic Solidarity, Gender, Violence, Rights in Latin America, Education for Peace and Conflict Resolution, Historical and Environmental Studies, Global History, Politics, and Ideology, Marriage and Sexual Relationships, Middle East and Rwanda Conflicts, Ombudsman and Human Rights, Philosophical and Historical Studies, Extractivism and Socioeconomic Issues, Italian Social Issues and Migration, Education, Politics, and Culture Studies, Literature, Language, and Rhetoric Studies, Media Influence and Politics, Humanities and Social Sciences, Crime, Deviance, and Social Control, Sociopolitical Dynamics in Russia, Political theory and Gramsci, Feminism, Gender, and Intersectionality, Globalization, Historical Perspectives, and International Relations, Vietnamese History and Culture Studies, Religious and Theological Studies, National Identity and Symbolism, Educational, Social, and Political Issues, Psychology of Social Influence, African Sexualities and LGBTQ+ Issues, Sociology and Norbert Elias, Social Policies and Family, Contemporary and Historical Greek Studies, European Cultural and National Identity, Public Health in Brazil, Media Discourse and Social Analysis, Flooding and Environmental Impact, Social Movements and Cultural Identity, The Impact of Diversity and Innovation on Society, Cultural, Social, and Media Studies, Eastern European Communism and Reforms, Interdisciplinary Studies and Sociocultural Dynamics, Youth, Politics, and Society, Historical and modern epidemiology studies, Dengue and Mosquito Control Research, Migration and Exile Studies, Diverse Global Research Studies, Socio-political and Technological Issues, Philosophy, Sociology, Political Theory, Methodology and Impact of Social Science Research, Islamic Studies and Radicalism, Diverse Research Studies Overview, Elite Sociology and Global Capitalism, Colonial History and Postcolonial Studies, Multicultural Socio-Legal Studies, Consumer behavior in food and health, Interdisciplinary Cultural and Social Studies, Data Analysis and Archiving, Sustainability, Governance, and Employment Studies, Historical and Linguistic Studies, Linguistic, Cultural, and Literary Studies, Historical Gender and Feminism Studies, Latin American social science, Islamic Finance and Communication, Law, Rights, and Freedoms, Legal and Social Philosophy, Religious, Philosophical, and Educational Studies, Military, Security, and Education Studies, Marriage and Family Dynamics, Innovation, Sustainability, Human-Machine Systems, Globalization and Economic Impact, Global Development and Urbanization, Innovation, Technology, and Society, Sociology, Governance, and Technology, Quality of Life Measurement, Social and Economic Development in India, Mental Health and Well-being, Human Rights and Immigration, Diverse Academic Research Analysis
Parent subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
OpenAlex ID: T10609