Consumer Behavior and Marketing Influence
Description: This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.
Characteristic keywords: purchase decision, price, product quality, brand image, purchase intention, promotion, online shopping, marketing mix, Shopee, repurchase intention, price perception, product, product attributes, celebrity endorsement, store location, brand trust, purchase decision factors, store atmosphere, 7P marketing mix, online shopping behavior, online customer reviews, online purchase decision, brand ambassadors, TikTok Shop, consumer buying behavior
Sibling topics: Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business, Service and Product Innovation, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Copyright and Intellectual Property, Customer churn and segmentation, Sharing Economy and Platforms, American History and Culture, Consumer Perception and Purchasing Behavior, Marketing and Advertising Strategies, Consumer Packaging Perceptions and Trends, Securities Regulation and Market Practices, Management, Economics, and Public Policy
Parent subfield: Marketing
Domain: Social Sciences
OpenAlex ID: T14244