Attitude of the Youth Towards Corporate Social Responsibility in India: A Study of Jalandhar District
Year: 2011
Type: preprint
Study design: Observational Study
Abstract: The concept of corporate social responsibility is gaining importance nowadays. It calls upon businesses to follow ethical practices while dealing with employees, suppliers, dealers, customers, etc. Unfortunately, all the companies are not equally committed towards their social responsibility. We repeatedly hear about various scams taking place in the business world. When everything seems to be going wrong, it is the youth that can make businesses realize their social responsibility. After all, the future of India depends on the youth. This paper is an attempt to explore the attitude of the youth towards corporate social responsibility. The data has been collected on the basis of 46 queries relevant to the required information and it has been analyzed with the help of factor analysis. The effort is towards finding the minimum number of factors that, if incorporated by the business in its day-to-day operations, can make it socially responsible as well as socially acceptable in the true sense.
Source: SSRN Electronic Journal
Authors: Rajan Sharma, M. Sharma
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W10924026