Charismatic leadership as major source of competitive advantage for small and medium enterprises
Year: 2014
Type: conference-paper
Abstract: Today's global business conditions expressed through strong and relentless market competition, technological, information and communication advances and changing consumer behavior, are making difficult the market fight of small and medium enterprises (SMEs). In such difficult conditions for business operation, tangible resources (financial, technological, physical and organizational) are increasingly losing their primacy compared to the invisible (human resources, innovation, reputation) ones. Among invisible, human resources are becoming more important for the survival, growth and development of these enterprises. In order to be a major source of competitive advantage, human resources need to be proactively managed. This points out the need for a leader with charisma, knowledge, skills and abilities in order to lead the employees in achieving the mission, vision and goals of the enterprise. In this point of view, charismatic leader is one that has influence, inspires, motivates and instills confidence among followers. The charismatic leader, thanks to the characteristics that he possesses and which differ him from other leaders, is the key factor for the business success of SMEs. Keywords: leader, charisma, competitive advantage, small and medium enterprises
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W116156167